Diamond tiers make a lot of sense. I will go twice a year and get atier score of say 30,000 in 7 - 8 nights of play and stay and other diamonds may get to that tier score in 70 nights of play. I have been told my on property hosts as well as a geographicaly locally assigned host that that will have an affect on what can be offerred which makes s ense to me, not just because i do it in 2 trips as opposed to 12 trips but becuase it makes good business sense. They are in business to mae money after all.
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Originally posted by: MoneyLA
Hi Garth. Harrah's is famous for handing out the free rooms. The cut backs I am referring to include free play, shopping sprees and gift promotions. What used to be standard $2500 promos for 7 Stars players have been scaled back to $1250 or even $750. At the same time, the list of stores cooperating with Harrahs for their shopping sprees has also been cut back, indicating that Harrahs was unable to "buy down" the stores to cooperate. The various properties this year also started something new: you could take "free play" instead of the gifts and the strategy with that is that the "free play" probably would cost the casino less than the value of the gift (video poker excluded for this swap, slot machines only though they have allowed some table vouchers). Free rooms will never go away for Harrahs (now Caesars)... unless they take a cue from LVS. Free rooms is the "loss leader" of the Loveman strategy figuring once you are on the property you will gamble, you will see a show, you will use the restaurants, you will use the gift shops more than the cost of the room.
edited to add:
The company recently started something new: they are breaking up "Diamond" into various tiers. This opens the door to scaling back the "lower diamond offers" from the "higher diamond players."
A similar thing was done for 7 Stars in early 2010. There are special bonuses for 7 Stars players who have higher tier scores.
"regular 7 stars" is 100,000
level 1 is at 125,000
level 2 is at 200,000
level 3 is at 500,000
level 4 is at 1-million
level 5 is 3-million and up
Now, right now they are saying that the "higher tier levels" earn extra comps. But if they want to tighten their belts a notch or two they can say that the "lower tier levels" will get lesser comps.
Originally posted by: MoneyLA
Hi Garth. Harrah's is famous for handing out the free rooms. The cut backs I am referring to include free play, shopping sprees and gift promotions. What used to be standard $2500 promos for 7 Stars players have been scaled back to $1250 or even $750. At the same time, the list of stores cooperating with Harrahs for their shopping sprees has also been cut back, indicating that Harrahs was unable to "buy down" the stores to cooperate. The various properties this year also started something new: you could take "free play" instead of the gifts and the strategy with that is that the "free play" probably would cost the casino less than the value of the gift (video poker excluded for this swap, slot machines only though they have allowed some table vouchers). Free rooms will never go away for Harrahs (now Caesars)... unless they take a cue from LVS. Free rooms is the "loss leader" of the Loveman strategy figuring once you are on the property you will gamble, you will see a show, you will use the restaurants, you will use the gift shops more than the cost of the room.
edited to add:
The company recently started something new: they are breaking up "Diamond" into various tiers. This opens the door to scaling back the "lower diamond offers" from the "higher diamond players."
A similar thing was done for 7 Stars in early 2010. There are special bonuses for 7 Stars players who have higher tier scores.
"regular 7 stars" is 100,000
level 1 is at 125,000
level 2 is at 200,000
level 3 is at 500,000
level 4 is at 1-million
level 5 is 3-million and up
Now, right now they are saying that the "higher tier levels" earn extra comps. But if they want to tighten their belts a notch or two they can say that the "lower tier levels" will get lesser comps.
