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Originally posted by: 12195d
... I think the heart of the problem lied with people getting comps that didn't qualify for them. V/P gave out free rooms and freeplay like candy, and I think they found out that didn't work. People were getting 4 nights comped (plus freeplay). Those 4 nights were about $1000 worth of rooms. If the numbers say those people didn't have enough play for $1000 in rooms plus freeplay, then obviously they were going to pull the plug on the comps. People who got these offers for the past couple years, and suddenly had them pulled are upset (and understandably so).
Within most casinos there are two distinct and separate divisions which are involved with offering comps to gambling patrons--Casino Services is one, and Player Development is the other. Casino Services is the marketing arm that targets, en masse, using computers and patron valuations, which offers, a priori (before the fact) before the trip can be advanced to the patron for use on their next trip, up front, based upon their play in the past. Hosts of casinos are under the Player Development category, and they have the power to provide comps both up front and ex post, or after the play at the end of the trip.
But the first thing the host does is to check whether the play was sufficient to COVER the Casino Services offer. If the play fall short of that, then at the back end they will not subsidize anything further, and indicate that--the amount of comps advanced a prior must be covered first before anything else can be provided. If it is not, then this info goes into the computers and the next offer that spits out from the computer has significantly reduced comps associated with it. This is especially true at V/P, when they used to offer comps to most gambling patrons.
As such, depending upon one's play, the Casino Servies computers made the adjustments in comps automatically, and it wasn't a big deal since the casino properties always budget a certain amount for each division using sophisticated algorithms, which include x% of patrons who will use their comps but not give sufficient play (resulting in a net loss to the casino) vs others who will more than keep their share, and likely will lose more than the theoretical loss value of their play (which most do--Wynn said in a famous interview on 60 minutes CBS a while back that he has found that over the years that each guest who comes to his property to stay and gambles loses an average of 20% (!) of their bankroll. So, he says, all he has to do is to bring them in--it boils down to pure marketing, how to bring in as many as possible--as many gamblers as possible. Clearly Sheldon now has a different view).
Perhaps Sheldon views the future of gaming casino-hotels to be in Singapore and Macau. Latest figures show that casinos in Asia made in 1 Quarter as much as Vegas made ALL YEAR!