Retheme Bally's to focus on the needs of America's growing obsese population...
Oversize everything..chairs, beds, doorways, casino games. Make everthing easily accessible to the 'large sized folks'. Offer some healthy living counseling and health testing and weight loss packages for those who are interested in lifestyle changes. You could have a weigh-in at check-in and check-out for the people coming to lose weight. Might as well make the whole thing smoke-free too.
Offer scooter rentals and specially designed oversized transport from the airport. Open shops and boutiques that cater to large size people. Spa and Health Center focused on the needs of the obese. Keep a buffet open 7X24X365, but have some really healthy choices for those who want to change...along with some real crap for those who don't.
Use fat comedians exlcusively and have a showgirl show using overweight dancers...Get Jillian and Bob to do special talks and beginning exercise sessions.
....and you could call it...Wait for it..... "The Bigest Loser Hotel, Casino and Weight Loss Spa" I'd gamble at the Biggest Loser Casino...just because..
or maybe not.