Yanking comps from HIGH ROLLERS

From the link I provided..



I also did some follow-up research with my old host at V/P and he informed me that the casino marketing program was eliminating the old "tier" system that they used for the past four to five years for players and were really focusing on marketing to very high rollers, whales, and overseas business.

In the past, players were placed into a tier based on their play (measured by Theoretical Loss) and given offers based on this classification. Tier 0 was the highest tier and Tier 15 or 20 was the lowest end (in terms of "player marketing value" to the casino). There were also sub-tiers within tiers but that is irrelevant for this purpose. According to him, only the highest end players from Tier 0 were still offered promotional chips/slot play, free suites, and food up front and that all other players were probably going to lose their monthly suite offers and offers for shows, entertainment, and special events.

To put this in perspective, Tier 0 players (in their monthly suite offers) at the low end would receive around $1,000 to $2,000 in free slot play and anywhere from $300 to $500 in food and beverage credit in addition to upgrades to the Prima and Renaissance suites at the Venetian (all of this, of course, in advance of their actual trip).

So, if they are eliminating/condensing all the tiers except for the highest end of Tier 0 players, this is not good news for basically anyone who is not willing to risk a ton of money in a single trip. My host informed me that really only players who normally qualify for a "quick loss" (which requires losing $25,000 a trip on normal weeks and up to $100,000 on holidays such as New Year's Eve) would still be receiving offers up front for food, beverage, and room accommodations.

From what his impressions were, the marketing team was really focused on bringing in players who could wire in money up front or qualified for high lines of credit. That or, as previously mentioned in this thread, bringing in people through conventions and who are willing to pay for their suites.

MoneyLA wins again (LOL).

So they did yank comps from 'High Rollers' and only continue to comp the 'Highest' of the 'High Rollers'.

Actually, you did. Thanks, jenaphir, for finding the old thread and relevant quotes.

Ooh-ooh-ooooh! I can solve the riddle. It's like a circular logic thing.

People that got their comps pulled at the last minute are not high rollers at Venetian/Palazzo.

chipchic, thank you. very good info.

snidely, thank you for being a very smart person.

Thanks. Those Mensa people still want my money.

knagl, please provide the quote where I said these people did not deserve their comps.

And how can I say these people did not deserve their comps? I didnt make the decision for LVS. I was simply explaining how I viewed their decision.

Are you blaming me? Is that what this is all about? You think I am responsible for these people losing their comps because I was commenting on what the LVS marketing people did?

edited to add: Yes, MoneyLA is really Sheldon.

I won't be baited by you, Money. Some of the quotes have already been posted right in this thread.

Am I blaiming you? No. I wouldn't in a million years think that you have any power to influence marketing decisions by a major casino.

I'm done.

You are being childish if you interpret my comments about what LVS was doing as being a judgment call. Now, Im done.