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Poll : 12 June - 25 June 2013

Q:
How do you feel about the trend of naming casinos with letters instead of names (TI, the D, SLS, the M, etc.)?
A:
2749 Total Votes
It sounds stupid, I’m annoyed by it and/or it detracts from Vegas’s unique character - thumbs down.
66% (1817)
I don’t care at all what a place is called; it’s all about what’s inside.
29% (804)
It sounds cool, is easy to remember and/or I like the streamlining - thumbs up.
3% (76)
Other (email us using link on next page)
2% (52)

Analysis

That was one of the more conclusive poll results we've ever had, although it was interesting and positive to see a range of opinions expressed. Thanks for your thoughts; here's some of the feedback we received:

  • "I don’t know if I would go as far as to say I’m annoyed by it, but it does lessen the Vegas experience. Some might say, so what? all that matters is if the food is good, the rooms are clean and you enjoy the casino & pools, etc. But I say nay, it does matter. What if the casinos did away with servers bringing you free drinks while you gamble? What if gone were the days you could bag a room in 5-star hotel for $60 a weeknight. Nowhere else can you get such inexpensive rooms at top level hotels than in Vegas? What if you could no longer take your adult beverage outside with you or carry a yard-long triple or quadruple shot of your favorite frozen slice of alcohol heaven with you from casino to casino? And finally what if the famous Las Vegas sign was changed to 'Welcome to Fab LV-NV'? Yeah, I know the abbreviated LV-NV kinda has a nice ring to it, but not as a substitute to the existing iconic sign. All of this and more is what makes Vegas, Vegas. Can you imagine a first-timer visiting Vegas and driving down Las Vegas Blvd at night and doing the obligatory recording of all the casino signs lit up to show friends and family. Just how exciting would it be for the folks back home to watch a video of the now shortened casino names? 'Now, as we turn onto LV Blvd, to the right we see MB, LX, EX and NY-NY.? And on the right you’ll see T, MGM, A, P, and B.' Sounds pretty ridiculous, doesn’t it? So yes, full casino names lit up in neon glory is a part of Las Vegas’ history, identity, culture and vibe. In other words; it’s Vegas BABY!!!

  • "I really do not mind TI, because the name was originally Treasure Island. It almost looks as though the businessmen/women have run out of names now, however, and that picking a letter out of the alphabet is an easier option. What has happened to the creativeness for intriguing names that can add some mystique to the place?"

  • "They should call one of the casinos "WTF" - that's how silly I think it is."

  • "For the larger, newer venues, like Treasure Island, M, etc., it sounds new, fresh, and progressive. But for the older established places, you would hope they keep their names. Caesars and Flamingo would not sound too good as 'CP' or 'F.' Plus, these have become established brand identities over the years."

  • "YUCK!!! I don’t like them at all. Although I LOVE staying at the D, I really preferred Fitzgeralds: a nice Irish name. There was THEME going on...little leprechaun wandering around...pretty cool stuff!!! Maybe I’m just getting old."

  • "I'd be willing to bet that if you had included age spans with these poll answers you would have found a distinctly different response, based on age. I believe that for the younger crowd, that is from, say 21 to 34, the agreement with the letter names would have been significantly higher than that of older age groups. Those of us who have been going to Las Vegas/LV for decades, I believe, prefer the names that say something about the place like Paris or Planet Hollywood or Caesars Palace. Casinos named after individuals, such as Harrah's or Wynn, are also instantly recognizable and accepted. The only letters-only casino name historically that seems to have been universally accepted was the DI, but people using DI all knew it was the Desert Inn, and all that that name connoted. I would rather answer the question, 'Where are you staying?' with a name like the Tropicana, or Bellagio, or Palace Station, rather than 'M'. What the hell is the M?"

No part of this answer may be reproduced or utilized in any form or by any means, electronic or mechanical, without the written permission of the publisher.

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