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Poll : 30 November - 13 December 2016

Q:
We last ran this less-exciting-than-usual poll in December 2008. It's simple and basic, but this type of demographic information is very important to us in our efforts to secure deals from the casinos, so it should pay off for you in the end. As always, we appreciate your participation and if you have any comments, you can submit them by clicking on the explanation link on the next page.
A:
4521 Total Votes
I’m male
38% (1725)
I’m 60+
32% (1469)
I’m 50-59
12% (541)
I’m female
12% (524)
I’m 40-49
5% (208)
I’m 30-39
1% (48)
I’m under 20
0% (4)
I’m 21-29
0% (2)

Analysis

Thanks to all of you who took part. This may not have been the most exciting survey we've run in a while, but it provides good useful data, especially as they might impact some upcoming changes in our program, so we appreciate the strong result.

Which didn’t surprise us. We can’t extrapolate to the greater Las Vegas scene, but we’ve always known that our readership is primarily male and right around the same age we are (the Huntington Press principals are mostly Boomers).

Actually, we got taken to task, and rightly so, on the age options.

“I was just wondering why all the decades are singled out but 60+. Does this mean you consider everyone over 60 the same, just old?”

“I almost didn't answer. Your options are very telling. I'm a very young-minded 67 year old. I'm full-time self-employed, no retirement for me yet. By having a category of 60+ vs 60-69, 70-79, 80-89 as the other age categories were, you in effect are telling us that once we're 60+, we don't matter. I told you the truth but when I get a survey from elsewhere online, I now give the wrong age, I make myself 10-15 years younger, so my answers will matter.”

“It’s curious that you seem to believe everyone from 60 to, say, 85 or so (and can still travel to Vegas) falls into the same age category. In fact, the oldest Baby Boomers are 70 this year (born in 1946); everyone older than that is an entirely different generation.”

In addition, the casino squeeze continues to garner negative feedback.

“I don't think it matters anymore for myself. Being disabled and needing to be able to drive and with paid parking, I doubt I will be going to Vegas much, if at all anymore.”

“Glad to help! Considering how the gambling odds have dropped and all the added casino charges, anything that might offer us a better deal is much appreciated!”

And the final comment summed up our take on the whole thing.

“Resort fees, paid parking everywhere, cutting back on comped drinks, it seems everyone everywhere is raising prices (and we’re told there’s no inflation). It all makes your coupon book, and whatever interim deals you can negotiate, that much more valuable.”

No part of this answer may be reproduced or utilized in any form or by any means, electronic or mechanical, without the written permission of the publisher.

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