Probably not in the short term. Bally’s is now owned by Harrah’s, which has made some noise that it plans to pursue a "major redevelopment" and rename the property; pundits expect that the new and improved Bally’s will take on Harrah’s Horseshoe brand.
When Harrah’s’ purchase of the Imperial Palace closed, the giant casino company owned a nearly contiguous mile on the east side of the center Strip, from Paris-Las Vegas to Harrah’s. The company is also in the process of buying up property -- Battista’s Hole in the Wall and Bourbon Street -- along East Flamingo Raod behind the Flamingo, which it also owns. Who knows what it ultimately has up its sleeve, but with the big trend toward "metaresorts," such as Project CityCenter and Steve Wynn’s urban village, it’s not much of a stretch to imagine that Harrah’s is dreaming up some competing master plan that will encompass Paris, Bally’s, the Barbary Coast, Bourbon Street, the Flamingo, Imperial Palace, and Harrah’s itself.
Thus, until such a plan is developed, financed, announced, and begun, Bally’s probably won’t get much more than an upgrade and a new name.
