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Question of the Day - 11 March 2006

Q:
We love the Tropicana, but nobody seems to know what’s going on there (including the staff our friends have talked to) as to why they're not taking any more reservations after the middle of March or thereabouts. Are they remodeling? Imploding and rebuilding? Sold?
A:

As reported in the March issue of the Las Vegas Advisor, the owner of the Tropicana, Aztar Corporation, has revealed the basic details of a $1.2 billion project it’s considering to replace the Tropicana.

Aztar has suspended renting hotel rooms in the past, only to reinstate the reservations process, but this time, the redevelopment of the Tropicana seems more likely, since Aztar is going to all the trouble to plan a new resort. What we know so far is that the Trop's 34-acre property would be divided into two 17-acre parcels. The north parcel would host a 2,725-room megaresort with a 100,000-square-foot casino, a 3,800-space parking garage, and a four-acre rooftop recreation deck. The Tropicana would be demolished to make room for the new hotel.

No plans have been announced for the south 17-acre parcel. But with vacant Strip selling for upwards of $15 million to $20 million an acre, with a premium on large lots, Aztar could go part way to paying for its new hotel-casino by selling off the other lot. Or it could hang onto it, see what happens with its first new property, and make a futher determination for the second piece then.

But to date, the Tropicana is taking no room reservations past April 15. Beyond that, as you say, no one knows what's to happen. So far, the whole thing seems like a moving target.

If the Trop's imploded, along with the Stardust later this year, that would leave only the Sahara and the Riviera standing on the Strip from the 1950s.

Update 11 April 2008
As of this date, the Trop's still standing. Aztar Corp. was sold to Columbia Sussex, a Kentucky-based hotelier that announced renovation plans of its own for the Trop. These also involved clearing the entire parcel, replacing it with a set of hotel and condo towers, with 10,000 units. This was later scaled back to 9,000 units, but financial difficulties at Columbia Sussex make the rebuilding's prospects look dim at this time. Also, Columbia Sussex has budgeted $3.5 billion for the project, which is unrealistic in a market where the 3,000-unit Cosmopolitan has passed the $3 billion mark and is shooting towards $4 billion. Barring a sudden reversal in Columbia Sussex's fortunes, a sale of the Trop itself or a vast new infusion of capital into the Vegas market, the erstwhile "Tiffany of the Strip" is here to stay awhile.
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