Caesars Entertainment spokesman Gary Thompson responds, "We have a lot of domestic Asian players, particularly from SoCal, and have seen a slight decline in visitation from Asia since the Chinese government’s recently imposed tightening on money transfers. As for specific stats, those are confidential.: Considering that Caesars would probably like to hang onto the Asian players it has, its circumspection regarding specific visitor statistics is understandable.
Boyd Gaming representative David Strow chimes in, "Our customer base in that segment skews heavily to the local and regional customer. [Their] play is largely concentrated at the Gold Coast. That property markets pretty heavily to that demographic," with a strong emphasis on baccarat, to say nothing of acclaimed restaurants Ping Pang Pong and the Noodle Exchange. (Note the prevalence of casino billboards, in Asian languages, in the vicinity of LVA's office, which is right next to Chinatown.) The Gold Coast also schedules a large amount of entertainment targeted at Asian Americans and, later this month, will be hosting a Chinese New Year parade in the casino.
Boyd gets Asian and Asian-American play at the Orleans and its other casinos, "but the Gold Coast serves as the focal point for that marketing."
According to the Las Vegas Convention & Visitors Authority’s 2013 "Las Vegas Visitor Profile Study," 13 percent of visitors were of Asian-American extraction. As for international tourists, 300,000 hailed from China, 171,000 from South Korea, and 108,000 from Japan. It is interesting that South Korea outpaced Japan in Vegas visitation, as casino gambling is available in South Korea but not in Nippon. Other Asian countries did not contribute a large enough visitor sample to measure.
