I know you've written about this before, but I can't seem to get AI off my mind. Every time I'm in a casino, I start to wonder how much and how fast artificial intelligence is changing what the system knows about me. It's like the old saying, just because you're paranoid doesn't mean they're not after you. Can you comment? I doubt it'll make me feel better, but at least I'll have more info.
This is the best example of the several questions we've been receiving recently about artificial intelligence. And we recently ran across as good an example of an answer as we've also seen of late. Mind you, this is just one example, the tip of the iceberg when it comes to the capabilities of AI.
An article at CDC Gaming reported on a facial-recognition platform called Casino Eye-D produced and marketed by Xailient, a company that specializes in identity, cybersecurity, and secure networking. Casino Eye-D combines the capabilities of miniature cameras, like the ones in cell phones, with built-in AI that integrate with casino-management systems.
The camera-AI combo "enables operators to identify high-value uncarded players and offer personalized incentives to return." In other words, the system recognizes the faces -- and supplies names and addresses -- of patrons the casino doesn't have in its loyalty database, no different than if they'd signed up for a players card.
Nationally, according to the story, players clubs track an average of 15% of a casino's patrons and 45% of its gaming revenue. When Casino Eye-D is fully deployed, the developers claim it will rate 99% of players and track 95% of the money in play.
Cameras positioned near TITO dispensers on slots, next to dealers on table games, and at players club kiosks, point-of-sale terminals, ATMs, TITO redemption machines, and cashier cages will help "make the customer experience completely seamless, help track transactions for anti-money-laundering policies, and guard against fraud." Casino Eye-D is not, reportedly, intended to be part of a casino’s surveillance/security system (at least not yet), but the cameras might also be placed "on hotel room doors for using facial recognition instead of keys, used for admission to spas and members-only clubs, and to make digital payments based on facial recognition alone."
There's more: "Casino Eye-D essentially eliminates the need for a physical players club card. The AI takes less than a second to recognize whether a player is a loyalty club member. For a member, the AI opens a session; a nonmember is assigned a unique code, allowing the self-learning AI to recognize that person when they go to another game, whether that's in a few minutes or several months."
And dig this. There's even an option for a “mood engine, which analyzes patrons expressions to determine whether they appear to be happy, angry, or sad; this is meant to inform the platform of early indicators of distress in order to implement responsible-gambling protocols."
As we said earlier, this is just one application of AI. Tech companies like Xailient the world over are no doubt using it to determine how much money casino patrons have in their wallets or purses, the available credit on their credit cards, how drunk they are or it they have indigestion, and if they happen to be cheating on their spouses. Heck, it might even use velociraptor robots in waistcoats and hats to replace hotel concierges (a hotel in Tokyo has done just that).
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