How Is the Name of the Stadium Working out for Allegiant Air?

How is the name of the Raiders' stadium working out for Allegiant Air? Have any numbers been released?

In an interview with the Las Vegas Sun a few weeks ago, Allegiant chief marketing officer and a member of the board of directors for the Las Vegas Convention and Visitors Authority, Scott DeAngelo, told the newspaper, "It has absolutely elevated brand awareness nationwide."

DeAngelo noted that two Sunday Night Football games last season at home, one against the L.A. Chargers, the other against the Kansas City Chiefs, ranked in the top 10 television shows watched by the public for the entire year.

He said that the stadium generated 80 billion impressions in 2021 -- for everything from the Raiders games to concerts and World Wrestling events. (Impressions are a metric for the number of people who have seen a post on social media, even if don't actively engage with that post.) That, according to DeAngelo, was worth $130 million in advertising.

Considering that Allegiant is reportedly spending in the neighborhood of $25 million a year for the naming rights, we'd say that alone is a darn good return on investment.

DeAngelo gushed over the exposure in Allegiant markets that also boast NFL teams, such as Cincinnati, Indianapolis, and Pittsburgh, and said that the name also provided advertising in markets "that we could have never afforded": Boston, Houston, and Chicago. As for Allegiant's critical Florida markets, Tampa, Orlando, and Miami, he said, "It's been an overwhelming success."

Good on Allegiant.

No part of this answer may be reproduced or utilized in any form or by any means, electronic or mechanical, without the written permission of the publisher.

Have a question that hasn't been answered? Email us with your suggestion.

Missed a Question of the Day?

Have a Question?

Tomorrow's Question

Has Clark County ever considered legalizing prostitution?

Comments

Mike Dec-08-2022

LV rates have jumped

As an Allegiant customer, I've noticed big jumps in rates going to and from Las Vegas coincide with their Death Star sponsorship.  To be fair, it is only LV flights that have jumped dramatically in rates.  Allegiant flights for Florida are still very reasonable to places like Orlando and Destin/Ft. Walton Beach.

Mufasa Thedog Dec-08-2022

Bottom Line?

80 billion impressions sounds impressive.  But how many of them have led to increased passenger traffic on the airline?  It takes an awful lot of fannies in the seats to generate $25 million profit, to cover the cost of the sponsorship.

rokgpsman Dec-08-2022

No longer a bargain

Not sure about the savings of flying on Allegiant Airlines. Every time I've checked on it the final cost of a ticket after all their silly fees are added it comes to as much or more than just buying a ticket on Southwest Airlines. If you travel with someone you both have to pay extra to sit in adjacent seats. Plus they charge a fee just to buy a ticket using their website, the fee has a vague name but if you ask or read their FAQ you find out it's their website usage fee. They charge extra if you use a credit card, they charge for a carryon bag. The extra fees go on and on. The initial ticket price looks low, but after adding the needed stuff that most people want you find out your Allegiant ticket price is not such a bargain. If you travel by yourself and with limited bags I guess you might save, but take an honest look at your total cost vs what you get. And their seat spacing is the most cramped of any airline. Southwest, Frontier or even Jet Blue are probably a better choice, IMO.

Lotel Dec-08-2022

Cutting flights

I flew on allegiant  once it was fine,  but since then they have been cutting flights out of the Midwest to LV.

Scott Waller Dec-08-2022

Cheaper than Southwest!

First... to the writer who said he's compared fares on Allegiant to SWA... and SWA is cheaper... I say nonsense. SWA is almost never cheaper than ALG.

That said.... I'm an ALG stockholder.  The stock has been in the basement for the last 2 years. Wish I had never invested in them.  I'm glad their Mktg guy is patting himself on the back for his great investment... how about doing something to get the stock price back to normal!

Doozey Dec-08-2022

Airline?

I infer from the letters this Allegiant is an airline. So much for brand awareness

O2bnVegas Dec-08-2022

first impressions

My first flights on Allegiant were decades ago when they ran flight/room charter packages to Laughlin. More often than not the planes were tiny, seats crowded, kinda shabby actually; delays due to breakdowns were frequent and not enough planes to 'rescue' the waiting (9 hours one time).  Of course the price was right (free).  Maybe the airline was in its infancy.  I'm very glad they are doing better now.  I was glad when MGM and Harrah's began using Sun Country instead of Allegiant for those charters.

Candy

jeepbeer Dec-08-2022

who?

yea, i didn't know it was an airline either, just guessed it was another insurance co. or a bank.  but im always driving to/thru LV anyway - dont fly.

Roy Furukawa Dec-08-2022

Title

Even though I’m aware of Allegiant Air, I never put the two together in my mind like others here that are not aware it was advertising an airline. Not to mention the one thing the Raiders are known for is a thuggish fan base. The best betting line is the over/under on how many fights there will be in the stands.

Dave_Miller_DJTB Dec-08-2022

Airline

I knew it was an airline, but I always wondered why the stadium wasn’t called, “Allegiant Air Stadium”.

Question of the Day - 08 December 2022

Comments