In your review of Gjelina at the Venetian, you wrote that this restaurant has a mandatory service charge (tip) of 20%. All you said was that you don't like it for a number of reasons, without going into detail. Could you please go into those details?
Happy to.
We review Gjelina, a hot new restaurant at the Venetian, in the current issue of the Advisor.
Gjelina writes on its menus, "A 20% mandatory service charge will be added to your check. Our belief is that every Gjelina hourly employee contributes to your experience and 100% of the mandatory service charge will be distributed amongst them."
Here are our reasons for finding the auto-suck gratuities rebarbative.
First, there's no room for dissension or even discussion. When servers are guaranteed a percentage of the bill, they might be tempted to take advantage and slack off in the delivery of service, which ordinarily wouldn't be worthy of 20%. Similarly, why bother providing exceptional service when management has mandated the tip percentage, reducing the motivation and inclination of customers to tip extra?
Either way, the auto-suck adds another layer to the dining experience, which can lead to a negative impression. It did with us.
In addition, distributing tips with "hourly" (untipped) employees likewise reduces motivation throughout the customer-service chain -- bus people, chefs, line cooks, dishwashers.
In non-automatic-gratuity restaurants, many wait people have discretion over how much to tip their bussers, cooks, and dishwashers, rather than a set amount determined by management. This is no different than the auto-suck from customers; wait people reward the people who serve them with distinction with a higher tip out more than those who don't.
What's more, in researching this answer, we found several studies indicating that customers are less likely to return to restaurants that tack on automatic gratuities. The feeling of being forced to tip a set amount often outweighs the benefit of good food and service and ironically, the studies found that this was even truer for patrons who had otherwise positive experiences at the restaurants.
And what if, as we do, patrons would prefer to leave cash, rather than putting the tip on the credit card? The auto-suck completely eliminates that option. This will definitely come into play with the income-tax break on cash tips up to $25,000, which we discussed in yesterday's QoD.
Finally, there's the age-old argument of employers forcing patrons to subsidize the wages and salaries of employees. In northern Europe, along with Japan, South Korea, China, Singapore, and even Australia and New Zealand, tipping at all is inappropriate and even considered offensive. This is usually the cultural norm, due to wage structures and the perception of service-industry professionalism that's different from North American norms.
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