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Question of the Day - 12 June 2020

Q:

Why is there no apostrophe in Caesars Palace? I’m really pedantic about the proper use of apostrophes and it drives me mad, as I can’t think of a good reason not to have one.

A:

You came to the right place for an answer to this question about what we think of as one of the great all-time editorial decisions over the use of an apostrophe to denote the possessive (as opposed to a contraction). Jay Sarno is credited not only with the name Caesars Palace, but also the intentional omission of the apostrophe.

After critical consideration and long deliberation, the possessive apostrophe in "Caesar's" was purged, because instead of implying that the the palace belonged to a single Caesar, Sarno wanted to suggest that every guest at his hotel-casino should feel like a Roman emperor. 

In the end and for the past 54 years, we've all been Caesars. 

 

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Comments

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  • Grant Crawford Jun-12-2020
    Just A Thought
    So, shouldn't it be Caesars' ...?

  • Dave Jun-12-2020
    Caesars' Palace? Nope.
    "Caesar's Palace" is a place owned by a single Caesar.
    
    "Caesars' Palace" is a place owned by multiple Caesars.
    
    "Caesars Palace" is a place where multiple Caesars could congregate.
    
    Since Jay Sarno's vision was that all who enter would be treated like a Caesar, then the third option, no apostrophe at all, is correct.

  • David Jun-12-2020
    What would Jay think ...
    About 6:5 Blackjack? About resort fees?

  • Kevin Lewis Jun-12-2020
    That's the story
    I strongly suspect that the real story was that Sarno and everyone else were totally unaware of the ungrammatical nature of "Caesars Palace" until some quivering underling pointed it out to them, at which point all the signage had been made, all the stationery had been printed, etc.
    
    If necessary, and given the master-slave relationship between the casinos and the government that continues to this day, the Nevada Legislature could have been ordered to pass a law outlawing apostrophes.

  • Straski Jun-12-2020
    Good mental play
    I heard that story from Jay before his heart attack at such an early age of 62. I am thankful he did leave out the apostrophe. I like the mental play on the English language. And if I was looking for Caesars on the internet I would wonder if I had to add the apostrophe if it had one. 

  • O2bnVegas Jun-12-2020
    Little Caesar's
    Little Caesar's, long gone but not forgotten, was a must visit every trip to Vegas.  It DID use the apostrophe.  
    
    Of course Little Caesar's had no relation to Caesars Palace.  I'm guessing the owner named it Little Caesar's with tongue in cheek, and wasn't concerned about legal action against it for name similarity.  
    
    Minutia: Little Caesars Pizza chain does not use an apostrophe.  LOL.
    
    Then there is Caesar Salad...oh, well, never mind. 

  • Texas Transplant Jun-12-2020
    “Seize Ours” as a revised spelling might better reflect their current business philosophy. 
    I totally agree with David's comment on their poor 6/5 Blackjack odds, exorbitant resort fees, etc.  It seems that all their recent business decisions focus on fleecing as much money as possible out of their gamblers and hotel guests. It has changed A LOT in 54 years, and NOT for the better.  
    
    Accordingly, “Seize Ours” may be a MUCH more accurate spelling / description of the property.  
    
    “Seize Ours”, when referring to them just seems to “flow” naturally during conversation, doesn’t it???
    

  • James Mason Jun-12-2020
    triva
    Dont go if you dont want to pay no apostrophe needed :)

  • Jeff Jun-12-2020
    Apostrophe? What's an apostrophe?
    On my first trips to Vegas in the late eighties, I was startled at the bad spelling and grammar I saw everywhere from those free weekly tourist magazines, to casino printed matter and even signage. It did add to the uniqueness and charm of the town as a place for philistines where if you didn't use double negatives, people looked at you like you were putting on airs.
    
    That being the case, I really wonder if the Sarno story is true. In those days, the lack of an apostrophe was so small a matter that no one would have even noticed.
    
    (As Vegas shed its lowbrow image with the arrival of the Mirage and Steve Wynn's determination to make Vegas "classy," the disappearance of relaxed spelling and grammar became either an improvement or a casualty of Wynn's vision depending on whether one enjoyed or reviled Vegas as the apotheosis of vulgar.)

  • Jun-12-2020
    Other perspectives
    1. About the missing apostrophe, understand that executives are rarely great at English, and I think there's just as good a chance that the honcho was just ignorant as the given explanation being true. And yes, executives rarely consult underlings, period, including those who are good in English.
    2. About "Seize Ours": That sentiment about fleecing will only come from middle-class (or poorer) people who have to watch their money, and feel that it's wrong to have to pay more during a stay than is necessary or appropriate. But Caesars Palace is not after all those people to be their patrons. Its target audience is the rich and the upper middle class, people who don't need to watch their money, and feel superior to others by spending more money than others. While we commoners brag about deals we got (low prices), they brag about how MUCH they spent on something (just the opposite); so they don't feel fleeced by high prices. They expect to pay a lot for their trip, so they don't complain.