Why is there no apostrophe in Caesars Palace? I’m really pedantic about the proper use of apostrophes and it drives me mad, as I can’t think of a good reason not to have one.
You came to the right place for an answer to this question about what we think of as one of the great all-time editorial decisions over the use of an apostrophe to denote the possessive (as opposed to a contraction). Jay Sarno is credited not only with the name Caesars Palace, but also the intentional omission of the apostrophe.
After critical consideration and long deliberation, the possessive apostrophe in "Caesar's" was purged, because instead of implying that the the palace belonged to a single Caesar, Sarno wanted to suggest that every guest at his hotel-casino should feel like a Roman emperor.
In the end and for the past 54 years, we've all been Caesars.
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