Even though I don’t hear any of the casinos saying it … could customers’ dislike of ridiculous resort and parking fees be part of the reason several casinos are reporting bad earnings and lowering their estimates for the rest of the year? I personally go out of my way to not pay parking fees and I avoid properties with resort fees at all cost. Could there be enough of “me” out there that our voices are starting to be heard? I sure hope so!
Visitation to Las Vegas flattened in April of last year and, with the exception of two tiny upticks this spring, has remained down ever since.
The slippage hasn’t been calamitous: a percentage point here, a few points there. However, it suggests that something is affecting the Las Vegas market and not in a good way.
MGM Resorts recently told investors, “A softer citywide convention calendar is causing MGM and other operators to go after lower-quality, lower-spend guests to fill up mid-week,” according to JP Morgan stock analyst Joseph Greff. (And no, we wouldn't care to speculate what MGM might have meant by calling its midweek guests “lower-quality.” But you can!) MGM did report higher room revenues in the first quarter of this year, but that was accomplished entirely by dint of raising resort fees.
We mention MGM not only because it was the first company to institute the despised parking charges, it's also the one giving customers their best reasons to gamble closer to home. For example, MGM Grand Detroit is a Strip-quality property that happens to be in — and dominate — the Motown market. MGM National Harbor, across the Anacostia River from Washington, D.C., has been doing gangbusters business since it opened. Borgata far and away dominates the Atlantic City scene. And there’s no reason to believe the lucky streak will end with the opening of MGM Springfield in Massachusetts.
Casinos like these give players a reason to forego or even forswear Las Vegas when they can get the Sin City experience (at least in part) without having to jump on an airplane. The same could be said of tribal casinos, often built with the aid of Las Vegas-experienced firms, which now exceed the private sector in gaming revenues. There’s currently a kind of arms race going in the southern California market as a half-dozen tribal casinos are upscaling to lure the player seeking that Vegas vibe, led (in dollar terms) by Pechanga Casino Hotel & Resort. It and properties like it menace Vegas’ supply lines to the all-important Los Angeles and San Diego markets.
Regional casinos in the Midwest and parts of the South are doing better than Las Vegas this year, although there's also an undercurrent that worries the industry to the trend: They’re making more money off a smaller customer base. This pattern -- fewer players with (more) money to spend -- could also be discouraging Vegas tourism.
In light of all these and other micro- and macro-economic indicators, we're disinclined to entirely credit parking and resort fees for the air going out of the Vegas balloon.
On the other hand, they're clearly not helping and one company has even partly walked them back: Wynn Resorts will comp one day’s parking if you spend $50 on the property using your players card. Still, we hesitate to call it the start of a new trend, lower earnings or otherwise. As Anthony Curtis wrote in the July issue of the Las Vegas Advisor, "You could say that Wynn was the first to blink, or even that pressure from the free-parking policy at neighboring Venetian/Palazzo forced its hand." He didn't add, but we will here, that Wynn has been promoting hard since its founder, namesake, CEO, and Chairman resigned in disgrace. So we'd be a bit surprised if Caesars or MGM pushed out a similar bargain offer.
And we hold out even less hope on resort fees, which seem to be ratcheted up whenever times are tough. Frankly, we don’t know what it will take for Las Vegas to scale back or end that odious practice.
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