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Question of the Day - 05 April 2023

Q:

Do the casinos own or do the slot manufacturers own the slot machines? If they're owned by the manufacturers, what kind of rental agreement might there be?

A:

The answer to the first question is both.

According to Global Gaming Business magazine, domestically, roughly 85% of slot machines are owned by the casinos, while the other 15% are leased from the manufacturer.

The lease idea goes back to the first Megabucks wide-area-progressive machines, in which the casinos and slot manufacturers shared in the profits earned from the networked machines, as well as the liability of paying out the big jackpots.

That evolved to encompass slots with lower jackpots, but expensive themes. Licensing costs for hot intellectual-property machine themes, starting with Wheel of Fortune, continue to go higher and higher. The cost of the machines themselves, plus the amortized licensing fees, would catapult the price to buy them out of reach of most casinos. So those slots are now leased by the casinos from the manufacturer-owners.

To answer your second question, one arrangement is a 50-50 split of revenues between the manufacturer and the casino, minus whatever royalty percentage goes to the licensee (the brand owner). This also allows the manufacturer to offer smaller advances to licensees in exchange for long-term payment schedules. And like the wide-area progressives, the manufacturer and casinos share the costs, risks, and paydays.

Some slot makers take a 20% cut of a casino's winnings on a leased machine; the percentage is higher on slots with higher licensing fees.

Some casinos, like the Mohegan Sun, pay a fixed fee for leased machines, up to $75 per day per machine. (The Mohegan has more than 6,000 slot machines on the casino floor and the figure we saw was $15 million a year for its leased slots.)

The other advantage of leasing is that if a new slot theme proves unpopular, the machines can be returned to the manufacturer and replaced by better earners. After all, at a retail cost of $14,000 to $25,000 per, that’s a sizable investment if a purchased machine turns out to be a dud.

Still, as noted, 85% of slot machines are owned by the casinos. These are the workhouses that earn day in and day out, year in and year out, unlike the leased slots, which can earn up to twice as much as the casino average, but flame out and need to be replaced more often, especially since most leased slots have a higher hold percentage than casino-owned slots (again due to the high licensing fees).

“By all accounts,” according to an article in The New York Times about leased versus owned slots, “slot-floor directors are never shy about giving the boot, even after just a few weeks, to games that fail to earn considerably more than their cheaper counterparts.”

 

No part of this answer may be reproduced or utilized in any form or by any means, electronic or mechanical, without the written permission of the publisher.

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Comments

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  • Kevin Lewis Apr-05-2023
    Advice for players
    Any "themed" game is going to bleed you much faster than a non-themed game, especially if the theme's something big like a famous movie or TV show. You'll be paying the casino's profit AND the licensing fees.
    
    Of course, even better advice is to treat ALL slot machines as if they had leprosy.
    
    Thank God that video poker game with Donald Trump's face on the King of spades never got off the ground (Mike Pence the spade queen--ecch!).

  • Tabbycat Apr-05-2023
    The word is
    “workhorses.”   

  • Wilbur Kookmeyer Apr-05-2023
    Casinos Pay for Software
    Article should have brought up that most newer machines are simply software.  The casino owns the actual machine itself and just loads the new game software into it.  Once it fizzles out then they order a new game with new software. Machines are different size so not all game software will fit into it. But this saves the physically moving & shipping machines. Very smart and cost effective.   

  • dchealer Apr-05-2023
    Politics 
    Keven, let's keep this wonderful site apolitical. I understand it's tempting but it's not appreciated.

  • CLIFFORD Apr-05-2023
    WHEEL OF FORTUNE
    WHY DO A LOT OF BIG WINS ON SLOTS SEEM TO BE ON THOSE MACHINES.  AND, A TRUMP/PENCE MACHINE WOULD BE A SURE LOOSER.  HARD TO EXPLAIN.  

  • Doozey Apr-06-2023
    Tabbycat
    I thought bird was the word.