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Question of the Day - 31 August 2020

Q:

Why are the casinos so eager to re-open their Poker Rooms after the Covid shutdown, when the recent trend was for so many of them to close due to being not the most profitable use of casino floor space?

A:

[Editor's Note: This answer is provided by Blair Rodman, co-author of our seminal poker book Kill Phil and author of our upcoming All About Sports Betting.] 

I’ll tell ya, poker rooms and players don’t get no respect.

Ever since poker came to Nevada, poker rooms have battled for casino floor space. Even Benny Binion’s wife, Teddy Jane, hated to move out her beloved slots to make room for the World Series of Poker.

Taken in a vacuum, poker rooms earn significantly less per square foot than other casino offerings. The house has no interest in who wins or loses, earning its revenue by taking a set percentage from each pot or charging the players in the bigger games by the half-hour to play. The most an active table could make for the house is $200-300 per hour. Tables and the spaces between them take up a lot of square footage and it’s rare that all tables are in action. Add in other expenses, such as labor, management, cocktail service, etc., and it’s easy to see why poker isn’t a major money maker for casinos.

So why offer poker at all? Because it brings people who like to play in the door, rather than losing their business to the poker competition, and while there, many patrons cross over to other areas of the resort, such as staying in the hotel, playing other games and machines, and patronizing restaurants, clubs (when they're open), and other amenities.

While casinos recognize the value poker players offer, many poker players feel they aren't fully appreciated by the casinos. Poker rooms are sometimes placed in undesirable locations within the casino and comps are meager compared to those doled out to players of other casino games. For example, since the house doesn’t have an interest, a poker player could lose $20,000 in a game to another player and instead of being lavished with food, beverage, and room comps, he might be lucky to get a free buffet.

Prior to the poker explosion of 2003 ignited by the trifecta of the hole-card cam, Internet poker, and Chris Moneymaker’s improbable and highly publicized run to the world title at the WSOP, poker was a dying game in Las Vegas, with sparsely populated poker rooms and casinos cutting back on tables or closing altogether.

The poker-mania years between 2003 and poker’s Black Friday of April 15, 2011 (when the government essentially shut down Internet poker to Americans), saw the majority of Las Vegas casinos open or reopen poker rooms as they recognized that the game was in demand and failing to have a poker room would lose potential casino and hotel customers. Poker had a good run in Las Vegas and elsewhere.

However, post Black Friday, the general public lost interest, the poker craze died out, and demand for poker in Las Vegas contracted. Poker rooms were once again shrunk or eliminated. Long-time poker regulars who were finally recognized during the boom were again relegated to their previous status.

Enter COVID-19. As casinos started to reopen after the painful shutdown, casino executives were desperate to get bodies in the door and on the floor. With the social-distancing limits placed on customer volume and the downturn after the initial strong response on first reopening, casinos were looking for ways to attract business and poker fit one of the bills, especially since California card rooms were closed and Golden State players were looking for a place to play. Most, but not all, casinos opened rooms, with protective measures in place, and players, both from California and loyal Vegas locals, showed up. And not all poker rooms are here to stay: After reopening, Harrah's closed its seven-table poker room for good, filling the space with slot machines. 

COVID-19 is a world-wide horror show, but looking for a silver lining, poker players are valued customers again, at least for now. I haven’t been in to play. I’m totally focused on my upcoming sports betting book, but I hope the players frequenting the poker rooms during the pandemic are, unlike Rodney, getting the respect they deserve and that the current scenario survives the virus.

 

No part of this answer may be reproduced or utilized in any form or by any means, electronic or mechanical, without the written permission of the publisher.

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Comments

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  • gaattc2001 Aug-31-2020
    Colorado Belle Laughlin closed their poker room...
    a little over a year ago, shortly after the Golden acquisition. We haven't been to Laughlin much since then.

  • Jackie Aug-31-2020
    Rodman is correct
    Poker has always been my main game to play.  Video poker a lousy second choice and all other casino games are for losers who want to throw their money away while having grandiose dreams of hitting the "Big One".  I've thought that a California style card room would be great in Las Vegas but big casino influence made gaming commission rules for starting one  -- well, put it this way -- the rules say that is a great idea for California, why don't you go there and do that.  Basically Nevada poker rooms are the red headed step child of Nevada gaming.  You have to have a casino license to have a card room and that much trouble and expense makes a card room only not worth the effort.  Casinos don't want card rooms but they also don't want anyone to have a card room only.  The licensing rules could change but do you honestly believe the casinos would allow it?

  • MIgirl Aug-31-2020
    MIGirl
    When my husband goes to play poker, he is always accompanied by at least 1 or 2  slot or video poker players....myself, his mom, and or a friend or 2.  Lately the casinos have lost us all!  I’m sure many poker players have the same situation...they don’t come alone.

  • Flaxx Aug-31-2020
    I only play poker
    I've been coming to LV three-four times per year for more than 10 years. My main game is poker. I like to stay where I play, eat in the hotel's best restaurants, and drink in the hotel's bars. Sometimes I don't leave the resort for five days. I'm not going back until the virus threat is diminished, but if poker is there, I will be back. If not, then I won't be. Just my take, for what it's worth.

  • rokgpsman Aug-31-2020
    Value of poker players to the casino
    Looks like the casinos could be smart about this and determine the value of a poker player by use of players cards, credit cards or other methods to see what other things a poker player and his spouse or family do at the casino that is valuable to the casino. There are ways to link or view players cards and credit card use of a husband and wife so the casino can see what they've both done, such as slot playing, table games, gift shop use, restaurants, hotel rooms, the spa, pool cabana, room service, etc. Then they could see how valuable (or not) a poker player is to them. For the poker players that have other people like a spouse or friend traveling with them there should be a way to see what they collectively do at the place that makes them a valued customer. Then treat the poker room as a loss-leader and welcome the poker players that bring in the additional business. Wouldn't surprise me if a poker player's wife lost hundreds on the slots or spent a tidy amount at the spa.

  • Eileen Aug-31-2020
    Jackie
    Just remember that your poker rooms are still there because  "all other casino games are for losers who want to throw their money away while having grandiose dreams of hitting the "Big One".  I play slots for the entertainment value, knowing I'm not going to win.  I've never been a lucky gambler, not even close.  But I enjoy my Vegas escape and my slot entertainment.  Sad that you label anyone who doesn't play the game you play "a loser."  Most games are losing propositions, but that doesn't make the people who play them losers.  

  • Roy Furukawa Aug-31-2020
    More games the better
    Like most other games, poker needs to be offered just to give a choice of games. I play pretty much every game a casino has to offer and @MIGirl is right, out-of-town poker players bring friends who more than contribute their fair share to a casino's bottom line.