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Question of the Day - 03 December 2018

Q:

Why do the big casino chains have such a disdain for answering your questions? In 2018, your site is no different than any other news media source that asks for information, and then shares that information with the masses. Yet it seems quite often you requests for answers gets ignored.

A:

For starters, there’s a big difference between an independent website like ours and a major news organization. When the Wall Street Journal comes calling, most casino companies, especially publicly traded ones, have more than a little incentive to respond, if only to spin things their way. 

There's also a difference between comments for the record and off the record. From time to time, we hear something from someone, but we're asked not to attribute it or even repeat it uncited.

In addition, since we're a consumer-oriented publication that isn't beholden to the casino industry and its huge advertising budgets, we can tell it like it is. Obviously, that can set up a somewhat antagonistic relationship with casinos we expose for one reason or another, which in turn renders them reticent to cooperate with us.

And personality conflicts always come into play, especially in a company town like this one. Some old-timers just don't like other old-timers, especially on different sides of the fence, so they don't bother to respond. Or brand-new PR people don't know who we are, so we wind up in the email trash.    

But mainly, it's a company-by-company thing. Boyd Gaming answers almost everything we ask them, usually in copious detail and as quickly as possible.

MGM Resorts also deals from a clean deck.

Wynn Resorts isn’t a Chatty Cathy, but depending on which PR person you reach, can usually be counted on for an answer.

Sands is pretty curt with the press, but answers about half of our questions, we reckon.

Caesars Entertainment can be frustrating to deal with at times (sorry, Caesars), largely a function of its PR operation being divided up into myriad “pods.” An upcoming QoD about Cocktail Cabaret at Cleopatra’s Barge, for example, got bounced from pod to pod before landing with a Florida public-relations firm.

Then there are those that never speak at all. We’ve never had anything but positive things to say about the Cosmopolitan since new ownership took over, yet it clings to a stony-silence policy. We saw in a recent QoD how Casino Royale remains mum for all questions. 

At least there’s one Sphinx-like figure with whom we no longer have to deal. When Colony Capital was running several casinos (including the Las Vegas Hilton) straight into the ground, it directed all media queries to a sourpuss named ... well, it doesn't matter now. But no matter what the question, “No comment” was all he had to say. It never made sense to us why Colony was paying this PR flak the big bucks to perform a task a parrot could handle. But few of Colony’s business decisions made sense either. It’s not just happenstance that it’s out of the casino business.

 

No part of this answer may be reproduced or utilized in any form or by any means, electronic or mechanical, without the written permission of the publisher.

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Comments

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  • [email protected] Dec-03-2018
    Advice from a Great Journalist
    After your observation that your reporting can sometimes, "set up a somewhat antagonistic relationship with casinos we expose for one reason or another," I have to send you this quote from the great Washington Post editor Ben Bradlee: "If you're not  off the people you're asking questions you're asking the wrong questions."

  • [email protected] Dec-03-2018
    Correcting my "Advice" post
    Sorry; I forgot about this being other than a text page. The missing word which I put in carats should be "ticking", which was a cleaned-up euphemism for the word Bradlee actually used.

  • Dan McGlasson Dec-03-2018
    PR - what PR??
    Yes, LVA is not the Wall Street Journal.  It is, however, a publication that addresses an audience that is 100% the market of the casinos!!!  It mystifies me why casinos will ignore you.  When you factor in an audience of prospective and proven customers (who pay $50 a year in subscriptions) then LVA should be on top of any PR person's list!  Keep up the great work.  Glad Boyd, who works hard to make patrons feel welcome, works so well with you.  

  • Kevin Lewis Dec-03-2018
    Players vs. casinos
    It's an antagonistic relationship, and LVA shows people how to win the casino battle. Have you noticed how NO publication of any kind is EVER critical of the casinos (expect for maybe the LVRJ (that propaganda rag) modestly murmuring a modicum of mild chiding once in a great while)? Casino guidebooks and magazine articles extol the virtues of the pleasure palaces, while pointing out none of their flaws ("this XYZ is a ripoff!!!"). LVA looks at both what's good and what's bad. Not surprising that some casino sources clam up--they're not used to being criticized and don't like it, so they won't risk it.
    Of course, it's counterproductive to play the "no comment" game, but as you point out, not every immense megablob corporation actually knows how to run a casino. It has always amazed me how a money factory could fail, but they routinely do.

  • Roy Furukawa Dec-03-2018
    Boyd
    I'm also glad Boyd is good in answering questions, but they seem not to heed some of their best customers' complaints about their revamped players club gripes. Maybe Jean Scott can give them an earful of some of the things your readers have expressed.  :D