Cowboy Slots and its sister website, RopeTheJackpot.com, justifiably pride themselves on their mission to educate slot players. In a little over a year, they have more than 150,000 subscribers on YouTube. What can you share with us about the website and its leader?
Based out of Kemmerer, Wyoming, Cowboy Slots is the brainchild of a former slot technician known only as “Brantley.” He launched Cowboy Slots on February 27, 2022, and agglomerated one million-plus views on YouTube by the end of April. When not playing slots, Brantley races horses and enjoys "all the fun Western activities—rodeos, stuff like that,” he told a Boston podcast last year. (All the following quotes are derived from that podcast.)
Brantley’s motivation was to answer common questions about slot machines. Cowboy Slots started slow and “then just blew up.” In addition to YouTube, Cowboy Slots has a considerable social-media presence, including a Facebook page.
Starting out from a youthful fascination with slots, professional model Brantley began by purchasing a slot machine (one of an eventual 10) even before he worked in a casino. He took them apart, learned their inner workings, and put them back together again. He eventually opened a 1,00-slot retail store. He’s coy about which casinos he worked in, preferring to emphasize his “from-the-garage” background.
As a slot technician, Brantley did mostly routine maintenance — soldering circuit boards, replacing batteries, and so on. The urbane cowpoke, being a slot autodidact, probably didn't need much on-the-job training. However, he's quick to dispel the myth that slot technicians write code and program the slots.
Brantley uses his bully pulpit to demystify slot machines, such as the relationship between the spinning reels and the onboard computer. And he emphasizes that “the casino is a psychological trap” and that “at the end of the day, it’s entertainment.” He also dispels mythology such as the rumor that louder machines pay better. Ditto the myth of hot cycles and cold cycles. And no, the techs don’t go down in the dead of night and tighten all the slot holds: “Not only is that not true, but it’s also very illegal.”
RopeTheJackpot is the Internet umbrella under which all of Brantley’s ventures are gathered: retail (souvenirs), online tutorials, and a brief history of Cowboy Slots. One advantage of Brantley’s videos, as opposed to those of rival slot influencer Brian Christopher, is their concision. Brantley compacts all of his play and advice into 10- or 12-minute video-tapas plates. He and sidekick Marc also livestream their counsel to players and they host a raft of online forums.
Except for a Shoshone tribal casino in Wyoming, Brantley doesn’t have any cooperating casinos yet, unlike Christopher. But it's still early innings yet. Give him time. As Brantley says, “There’s always the possibility of growth.”
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Brian Taulbee
Jul-24-2023
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O2bnVegas
Jul-24-2023
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[email protected]
Jul-24-2023
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AL
Jul-24-2023
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O2bnVegas
Jul-24-2023
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Doc H
Jul-24-2023
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rokgpsman
Jul-24-2023
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[email protected]
Apr-17-2024
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