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Question of the Day - 30 December 2023

Q:

I started going to Las Vegas regularly in 1968. With the changes in parking, resort fees, etc., I now longer visit. Has the age demographic changed with the increased price gouging and decreased odds on casino games?

A:

Yes, it has. And we'd say significantly, although whether or not it's because of gouging is unclear. 

According to the latest visitor-profile statistics from the Las Vegas Convention and Visitors Authority (in its third-quarter survey), the demographic is not only skewing younger, but there's been a noticeable uptick in parents bringing their children. Again, like happened during the previous family-friendly era in the 1990s. 

For example, in 2019, the number of families traveling to Las Vegas was around 5% of total visitation. In 2021, it jumped to 21%. Since then, it's hovered around 16%. The bump is directly attributable to the pandemic: Parents were working and children were attending school remotely, so out of necessity, more families were traveling together. But even now that kids are in school, plenty of parents are still bringing them on their Vegas trips. 

Another reason is that there's much more for the under-21 set to do, with all the sporting events, concerts, Area 15, digital museums, food halls, and plenty of other traditional non-casino attractions, such as pools, thrill rides, and exhibits.

All that definitely skews the demographic younger.

So does the increase in Millennial visitors. That category, between the ages of around 27 and 42, so far makes up 57% of the visitors in 2023, up from 43% in 2019. Casinos have been trying to attract this cohort for many years, in large part to replace the Boomers, whom we'll get to in a moment. And it looks like they've succeeded, in part due to the younger headliners and residencies, plus the sports and to a certain extent an aging in of casino-game players. 

Today, the median age of Las Vegas visitors so far in 2023 is 43.7. Prior to the pandemic, it was 46.2 years, which indicates that older patrons have yet to return in full. Indeed, again in the first nine months of 2023, 9% of visitors in 2023 were 65 and older. In the third quarter, it was only 6%. Compare those to 19% in 2019. Boomers seem to have gotten out of the "habit" of coming regularly to Las Vegas since COVID put them in particular danger and the statistics show that less than half as many ever started coming back.

Our own demographics bear this out. 

Finally, we'd say that younger visitors, per force, simply don't have the good old days to rue and compare today's Las Vegas to. They know nothing about ninety-nine-cent breakfasts and shrimp cocktails, $2 steaks and $4.99 buffets, 3-2 blackjack and full-pay video poker, $30 rooms on the Strip, no parking and resort fees, easy comps and cashback, free tournaments, free rolls of nickels and other funbook coupons -- in fact, coupons at all -- and all the other perks that made Las Vegas such a great vacation destination for low rollers.

And we old-timers can bemoan and begroan the slings and arrows of outrageous Vegas fortune all we want, but the fact is, those days are gone for good. Sadly, to be sure. But you can't stop progress, even if it comes at a seriously inflated cost to those of us who remember the loss leaders of yesteryear. 

 

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Comments

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  • Kevin Lewis Dec-30-2023
    The issue was forced
    The casino cartel made a deliberate, coordinated decision to drive the older demographic out. They knew that the combination of the gouge, the stinkifying of the games, and the destruction of decent customer service would alienate many of their loyal customers. That not only was viewed as acceptable collateral damage--it was seen as a good thing. Those they drove away have been replaced by eager, drunken 25-year-olds with bulging wallets (this generation is the richest of their age in history) and brains the size of walnuts. Why would they want us any more?
    
    So, loyal and valued Vegas customers, this middle finger is for you. Now get out of the way before that party bus runs you over.

  • Bob Dec-30-2023
    OH, the memories!
    Chasing free rolls of Nickles. if you played slow and methodical you could score a couple free drinks too! 
    
    

  • grouch Dec-30-2023
    money
    it is all about the money and not the people as it is called the bottom line

  • Randall Ward Dec-30-2023
    demo
    not surprising demo changed, a lot of us boomers have spent the last 4 years literally fighting for our lives.

  • RickZ Dec-30-2023
    Way more Fun in 80's
    Easy to get: Free tickets to Imperial Palace car collection.
    Almost as easy: Free tickets to "Country Tonight" show at Aladdin;  Free tickets to Follies Bergere at Tropicana.  (I saw both shows 2 or 3 times.)
    Who remembers when blackjack dealers would announce "Changing a 20"? Then he'd wait for the pit boss's OK to hand over 2 red and 10 white chips.
    

  • Brent Dec-30-2023
    Boomer mind is real
    I always love these questions and the comments that follow.
    
    So let me say it again: adjusted for inflation, Las Vegas costs today are generally comparable to what they have been historically.
    
    It's not a straight one-to-one comparison. For the most part, hotels in 1968 couldn't hold a candle to most of the resorts in LV today. But lower-end and mid-priced rooms are the same price OR EVEN CHEAPER than they were in the "good old days." And, yes, I am including resort fees.
    
    The one new variable is parking charges, which are relatively new for the Strip (but not Fremont Street). So if you want to complain about parking on the Strip (and you are staying at a place where parking isn't included in your resort fee), you have a decent point. Otherwise, you are just being blinded by nostalgia and poor math.

  • Roger Gallizzi Dec-30-2023
    Gouging Nonsense
    The only place "gouging" occurs is on the strip. Idiots complain about parking and resort fees, then play 000 Roulette, 6-5 Blackjack and the worst VP pay tables in the valley. Makes no sense to me...

  • Michael Taylor Dec-30-2023
    Cheers
    Trying to compare costs today versus the past using inflation is not very precise. Although hotels costs may be comparable, $25  table minimums vs $5 minimums is not. Either is $1 beers versus $9 beers. Plus $8.99 buffets even with inflation do not compare to $42+ now. The food quality may be better but who goes to a buffet for "gourmet" fare. The scarcity of free drinks is somewhat odd as the costs are low and who doesn't press more after a cocktail or two. Shows at $20 plus a free drink is better than $150 stadium seating . But maybe I am just old and miss the excitement that is clearly missing.

  • Brent Dec-30-2023
    Need more data for table minimum comparison
    I have spent more time than I care to admit looking for historical information about table minimums, and I have had no luck.
    
    But, for discussion purposes, a $25 table minimum today would have been a $2.83 minimum in 1968. A $15 minimum today (which I see more frequently than a $25 minimum, even on the Strip) would have been a $1.70 minimum in 1968. A $10 minimum (still pretty easy to find on Fremont Street) would have been $1.30 in 1968. And a $5 minimum (still available in at least 3 LV casinos that I visit regularly) would have been $.57 in 1968.
    
    As far as buffets go, I literally don't know anyone under the age of 70 who wants to go to one anywhere.

  • Robert Dec-30-2023
    Perspective
    Vegas has changed, and so have you. The key is just enjoying it for what it is, not what you think it should be.
    If you're looking for things to complain about, you'll find 'em. 
    But iIf you're looking to just get away and have a good time, you'll find that, too.

  • Bruce Debele Dec-30-2023
    Brent
    I believe in 1968 minimum wage was about $1.25/hour versus most businesses starting employees out at around $15/hour, and salaries also increasing.  So $0.57 for $5 BJ isn't that cheap.

  • Reno Faoro Dec-30-2023
    gouge this
    over 60 , stay downtown , easy in and out of ALL casinos there .The GRAND  has a $5 craps table , opens at 11 am.     rf 

  • Brent Dec-30-2023
    Bruce Debele
    The US median household income in 1968 was $7,700, which is $67,112 in 2023 dollars. The median household income in 2023 is...wait for it...$67,521.
    
    But that's not the whole story. Most households in 1968 were single income, while most in 2023 are dual-income. Also, income levels at the extremes are much farther apart in 2023. 
    
    There is a lot to complain about in 2023 about income disparity, cost of living, and standard of living. But those are complaints about Las Vegas specifically.
    
    As far as your BJ comment, I don't understand your meaning. I can definitely still find $5 BJ in Vegas (I was playing some just a week ago). Are you saying that a $.57 minimum for BJ would have been high in 1968?

  • Janet Dec-30-2023
    Janet
    It isn't just the gouging which is real and getting worse every year, it's the cold, corporate, atmosphere.  
    
    Gone are the days of warm welcome, the willingness to anticipate the guest's needs, the desire to show the guest that their play and spend are appreciated. 
    
    The dead, corporate frigid atmosphere starts from the top and trickles down through the ranks until it gets to the visitor. Laughable VP pay tables, that is, if you can find VP at all these days on Strip properties.  They keep removing them.  
    
    Is it any wonder that the older crowd, the demographic of well mannered, critical thinkers, the ethical and the financially established are finding Las Vegas (the Strip anyway) a less attractive place to spend their money? Let the corporate suits have today's 20 to 40 yr old crowd with their entitled attitudes.  Let's see how long it will take for the Suits to figure out which demographic has the most value. Like Kevin Lewis. I flip the bird as I make my way to Green-er Valley-s.  

  • VegasVic14 Dec-30-2023
    "Old Man Yelling At Clouds"demographic
    That's my group (75 yrs young in 2024) and I have experienced a bit of the good ol' days in Vegas but I don't spend time thinking  about it. I still travel from Michigan to my favorite vacation spot, accepting that it has changed. Everything everywhere has changed. I'm happy I can still take that occasional trip to LV and when I get there, I don't let the current state of LV get my blood pressure up. Whining about and bemoaning the changes just isn't worth it.

  • Kevin Lewis Dec-30-2023
    Accepting it is stupid
    Pointing out what's wrong with Vegas now can be labeled as "whining and bemoaning," or it can be recognized for what it actually is--pointing out what's wrong. And if you're "accepting" of all of it, well...you're a sucker. They screw you big time and you smile, bend over and say, "Please, sir, can I have another?"
    
    Not I!

  • Frank Nicosia Dec-30-2023
    I my view…..
    People. Don’t like the changes from days gone by, don’t visit. Yes there were some better things in the past. But on DDB Vp, quad aces with kicker still pays 2K. And it feels just as good as it did 20 years ago. 

  • Robert Dec-31-2023
    Yawn
    @Kevin Lewis - No, it's just that nobody likes to hear whining and bemoaning. Life is short, enjoy it.

  • AlwaysTails Dec-31-2023
    Pizza is out of control
    Except for the Costco chicken loss leaders don't remain the same for 30+ years.  Prices don't seem much different to me downtown vs the strip. However I hit my breaking point yesterday. I've pretaty much ignored Las Vegas pizza being a pizza snob from NYC but after a recommendataion from an Uber driver I went to get pizza from pinup pizza outside PH and saw the menu showing $12 a slice. I couldn't believe it. This is nothing to do with inflation. You can get good pizza anywhere in NYC for maybe $3/slice and places in times square are $1.50 (recently increased from $1).
    
    I may be tipping drivers too much if they think $12/slice pizza is a good deal.