Recently stayed at Ellis Island and our room looked across at the construction for the race track grandstands. I know the upcoming street Grand Prix is going to go in front of this building, but then what will the building be used for after that? And I guess places like Ellis Island will need to find ways for customers to come in a back way during the races?
When completed in October, this building will become F1’s new U.S. headquarters, currently located in New York.
The $260 million 300,000-square-foot four-story paddock building, where the race will start and end, is being built on the company's 39-acre site at the corner of Koval and Harmon (next to Ellis Island). All told, F1’s parent company, Liberty Media, will have spent upwards of $500 million on the site, including the cost of the land.
It's a long building, 1,000 feet from end to end. The ground floor will house the pit row and 13 garages for the 10 race teams; the extra garages will be used for DJ and party suites and a ground-level view of the race. The second, third, and fourth floors will be occupied by F1 offices. There will also be corporate suites for sponsors and an exclusive viewing area on the roof. Part of the upper floors will boast 360-degree views from wraparound windows; an enormous rooftop LED sign will display the F1 logo. Several grandstands and more luxurious spectator areas will be scattered around the site. But those will be dismantled after race; only the paddock building itself will be permanent.
Our understanding is that Formula 1 doesn't have permanent buildings at its other Grand Prix sites; this one will host a lot of parties, wining and dining, and maximizing of corporate sales opportunities. In other words, a Liberty Media showcase for its global-phenom race.
After the race and all the festivities have ended in mid-November, an “F1 Experience” attraction is planned for the paddock. In addition, events large and small are expected to be sponsored to sustain a buzz year-round for the annual races, contracted for the next 10 years.
At other race venues, F1 conducts guided tours of the "backstage" areas behind the pits. Access is strictly limited to teams, sponsors, media, and employees, but a limited number of access passes are also issued at every race and it's likely that in Vegas, paddock tours will conducted year-round.
And rumors have it that the paddock could host a racing school, race-related conventions, and a restaurant. Other ideas are certainly being considered and tested, but one thing is clear: F1 and its permanent U.S. headquarters will be a very big deal in Las Vegas for a long time to come.
And for the answer to the second question, we addressed that in a QoD a couple of months ago. Read it here.
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