With six record-breaking revenue months for Las Vegas, is that due to an increase of visitors, visitors gambling more money (and losing more), or both?
Your second guess is the correct one. Las Vegas is achieving more with less. Or to put it another way, fewer gamblers are spending more.
Take the all-time apex last July. Eight percent fewer passengers went in and out of McCarran than in July 2019 (gaming’s previous biggest year). International travel was basically nonexistent. Yet Strip casinos managed to gross 46.5% more than in the same month in 2019: $794 million.
Slot coin-in on the Strip leapt 36%, which translated into $409.5 million for the house. Table-game wagering was up 38% and luck was with the casinos, as win (or “losses,” if you’re a customer) was 31% higher, $226 million, even with lower hold. And all-important baccarat saw 25% more wagering and a very lucky house, as win rocketed to 115% higher.
The other major tourist market, downtown Las Vegas, popped 35.5% to $71 million, prompting Boyd Gaming to reopen Main Street Station.
The phenomenon continued in August, with Strip casinos grossing $626 million, a 20% gain over two years previous (comparisons to 2020 are essentially meaningless, due to casino closures and depleted tourism). The Strip's August numbers were accomplished with 14% fewer air passengers than two years ago, including less than 80,000 international travelers (that number shouldn't expand dramatically until next month). Domestically, passenger loads were down 8.5%.
Downtown casinos catapulted 42% to $64 million, helped no doubt by new product (Circa) and restored inventory (Main Street Station).
According to figures supplied by JP Morgan analyst Joseph Greff, August visitation was just a hair under three million souls, with citywide hotel occupancy at 73 percent (15 percent lower than August 2019). Even so, hotels managed to capitalize on revenue per available room ($111), only 6% off the 2019 pace. Hoteliers actually charged more despite dramatically lower occupancies, 13% more. Weekend occupancies were strong (87%), while weekday heads in beds ran at 68%, which is pretty darn good, considering that convention and meeting business was only just returning to Sin City.
What explains the more-from-less phenomenon?
First, is anyone out there as tired as we are of the phrase "pent-up demand?" Even so, it's true: people are sick of being locked down. The gamblers among them are obviously making up for lost time.
The recovery is also attributable, in part, to what The New York Times describes as “America’s cash glut. Even amid a global pandemic, most American households are doing better financially than they were in 2019. Not only do Americans have more money than they did in 2020 or 2019, but many also spent the past two years delaying purchases. This spending has also been reported overseas, so when international tourists start returning to Las Vegas, it'll be Katie bar the door. 2019 may have been the high-water mark for gambling in the U.S., but 2021 is bidding to overtake it.
Of course, another explanation is the stimulus money, including the major increase in unemployment compensation. Some of that money going into the accounts of people with lots of time on their hands is bound to find its way into the Las Vegas casino coffers.
Then there's what Carlo Santarelli, an analyst for Deutsche Bank, has identified as another source of casino profits: It's borrowed from other industries, especially entertainment, money shifting from "amusement parks, movie theaters, concerts, live spectator sports, and other recreational and entertainment options to casinos, sports betting, and other forms of legal gambling. Santarelli pegs the total number at $18 billion shifting from locked-down entertainment options to the various gambling outlets.
Finally, in an analysis for CDC Gaming Reports, Ken Adams discussed another interesting possibility for the casino boom: season tickets to live sporting events. "Most season tickets holders, and there are millions of them, opted to defer their 2020 tickets, when seats were empty, until this year, rather than asking for a refund. So now they have money that they would have allocated on another season’s worth of tickets. What better way to spend some of that money than head off to a casino?"
How long this phase of fewer gamblers and higher profits will last is anyone's guess. But for now, the casinos are raking it in.
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