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Question of the Day - 31 March 2022

Q:

What milestones would indicate that Las Vegas has returned to pre-pandemic levels?

A:

[Editor's Note: This is Part 2 of an important question that's answered by David McKee.]

Yesterday, we discussed the continuing impact of the pandemic, along with inflation, on the travel and casino industries. As far as dining is concerned, there is always turnover in Las Vegas, but we cannot recall a period in which so many restaurants shut down permanently.

When it comes to dining, casino.org correspondent Scott Roeben opines, “A lot of people were pleasantly surprised that more Las Vegas restaurants didn’t close during the pandemic. There were doom-and-gloom predictions about the potential of up to 75% of restaurants closing, but thankfully, those ridiculous predictions didn't come to pass. I've seen numbers that 10% of restaurants have closed across the country. That number feels high for Las Vegas, which I'd put more at 2%-5% closed permanently. Restaurant closures are always going on in Vegas, and while a good number have closed, there’s also been a flurry new restaurants opening. 

“Many restaurants do continue to struggle, for a variety of reasons,” Roeben adds. “Staffing has been a huge challenge. Large numbers of people are bailing on the service industry altogether. I think some of that has to do with wages, some of the exodus is related to safety concerns, but a lot of it has been a decline in civility. Service-industry folks are just over being treated poorly by customers. Many also have to do the job of two to three people due to the staffing shortage. This issue isn't going away.”

Gordon is less upbeat. “Restaurants have been one of the areas that have struggled more than others when you think about the amount of revenue that’s being generated. We look at taxable retail sales in any number of sectors and restaurants and bars have been somewhat slower to recover,” he chronicles. “Earlier in the pandemic, clearly, health concerns were driving a lot of that and today you’re probably seeing staffing challenges for restaurants and bars to be able to service their guests and run at optimal capacity. So it continues to ebb and flow with the health crisis and the supply-chain and labor challenges. Ultimately, they’ll get back to where they were pre-pandemic, but that’s certainly an area that’s been a struggle for a number of operators.”

So has scheduling.

“One of the symptoms of staffing challenges is erratic hours for restaurants,” says Roeben. “This is wreaking havoc and makes dining out a pain, as customers often don't know if their favorite place will be open on a given day or at a certain time. There's also a big issue related to the cost of doing business, due to product fluctuations. I've heard from several local restaurant operators the cost of many products have doubled in the last year. Restaurant margins are already paper-thin and this has made it worse.”

Like Gordon, Roeben stresses the importance of the conventioneer and business traveler. “Compared to three years ago, restaurants have gotten leaner and competition remains fierce. There are really two worlds, the tourist-restaurant world and local-restaurant world. The tourist-restaurant world desperately needs convention business back.”

Entertainment was hit very hard by the pandemic and has been fairly slow to return, dogged by audience-capacity constraints and the difficulties of assembling large production shows in a period when Las Vegas’ theatrical community has been scattered to the four winds. An Adele residency at Caesars Palace collapsed ignominiously, but Resorts World came out of the gate strongly with three residency shows, even with Celine Dion sidelined by illness.

“It’s heading in the right direction and you’ve seen a number of shows reopen,” says Gordon. "With the lifting of the capacity constraints over the past 24 months, that has helped to bring back demand. But like any business, it’s been challenging over this whole cycle. It’s on the right trajectory in terms of getting back to where we were, but again, a lot of these things will take some time.”

Indeed, Cirque du Soleil’s revival on the Strip was a slow and staggered one, stretching over several months and marred by the permanent shuttering of Zumanity.

The Las Vegas Sun and Las Vegas Weekly entertainment correspondent Brock Radke is confident in the future.

“Entertainment on the Strip has made a very strong comeback, especially with the additions of big new venues like Allegiant Stadium and Resorts World Theater and I think it’s strong enough that visitors aren’t noticing if it hasn’t returned exactly to pre-pandemic levels,” he tells us. “There are still a few big and midsize shows that have not yet returned, as well as several venues that have closed for good or not yet reopened.”

Compared to two years ago, “Attendance seems to fluctuate pretty wildly. In the summer of 2021, most big entertainment events were selling out quickly, then some events and shows struggled moving into the fall and winter when conditions became uncertain once again.” Radke cites a now-familiar theme. “Right now, it seems like major events are in high demand once again, while some production shows on the Strip are seeing strong attendance only on the weekends. This is of course partially due to the slow return of conventions.”

Still, there are green shoots for the present and near-future.

“The success of sports and entertainment at Allegiant Stadium has brought a major boost and the continued development of new venues like the MSG Sphere and Fontainebleau demonstrate the overall positivity for the future. New production shows to be launched by Cirque du Soleil [Mad Apple at New York-New York], Criss Angel [AMYSTIKA], and Spiegelworld also add excitement for that more traditional type of Vegas entertainment,” Radke concludes, noting that the only major casualty besides Zumanity was Wynn Las Vegas’ Le Reve, scrapped in favor of a show yet to be named.

There’s been strong demand for entertainment off-Strip as well, as at Majestic Repertory Theatre, whose original musicals The Sandman and The Craft have played to holdover business. “Quality is challenging, because COVID is still shooting through the city and performers are getting sick,” reports Majestic founder Troy Heard. “It feels like Masque of the Red Death—we’re all dancing to entertain the prols.”

So. Can we stick a pin on the calendar and say, "This is when Vegas will well and truly be back"?

Gordon offered some closing thoughts on that issue. “By the time we get into 2023, I would assume that we're back and operating near or at optimum levels. It could happen sooner. It certainly could, however, take some additional time, because the evolution of the health environment is adjusting on a daily basis,” whether it’s the sudden retirement of the state’s mask mandates or the emergence of a new strain of COVID in Hong Kong. 

“The community’s response to that evolution also plays a role,” says Gordon. “There are certainly other external factors, including the broader economic cycles of the United States. Clearly, being tourism dependent, we're at the mercy of what happens more broadly. So a number of factors out there could affect that, but I would suggest that the market would be back in some form that looks like normal at some point in 2023.”

 

No part of this answer may be reproduced or utilized in any form or by any means, electronic or mechanical, without the written permission of the publisher.

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Comments

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  • vegasdawn Mar-31-2022
    Most obvious are less buffets.
    That has been so detrimental for us and our friends who like to come to visit.  

  • Randall Ward Mar-31-2022
    effects
    inconsistent hours is everywhere and is the worst.  Who is Radke, is that typo?

  • jay Mar-31-2022
    Volume...
    The bottom line is that each visitor in Vegas is responsible for x dollars of revenue. Regardless if it gets spent on Rooms, restaurants, gambling, clubs, or sports. For every dollar of revenue you can count 20% as profit and the rest feeds your cost base to deliver that product to the market. If Vegas has a profitable product to sell that brings in punters then it doesn't matters as to what the product is. 
    
    The model is simple, you either extract more per visitor - Resort Fees, Parking Fees, Cover Charges, Sur-Charges, Franchise Fees, higher table min, 6/5bj or you cut your cost base, less house keeping, fewer waiters, reduced food waste (no buffet) you tweak this to see what the market will bare and then you scale and do a volume business (bring in more visitors).
    
    
    

  • jay Mar-31-2022
    Volume
    The problem is that people say they can work from home and be just as effective virtual without the need to come to the office. Conventions continued in a virtual format - many being free - Cisco was charging $1200/attendee in 2019 for the inperson event, in 2020 it was virtual and free, in 2021 it was $250 still virtual. Many companies now say that if you are a virtual employee then you don't need to travel to an in person convention. People are not going to get it both ways. Companies are also taking this as an opportunity to shed office real estate when their leases come up to increase their profitability.
    
    Right now there is a surge in people looking to travel and let loose steam and Vegas is that niche. Mexico, Caribbean will start to eat at the volume.  
    
    My prediction is that your not going to see the convention business come back to pre-pandemic levels ever. Vegas is going to need to lower costs to attract visitors. 
    
    

  • Kevin Lewis Mar-31-2022
    Disingenuous horse pucky
    I keep hearing this "staffing shortages" nonsense when what's really going on is that the casinos have figured out a way to force two employees to do the work of three. Yeah, some people quit--but that's attrition that, despite their whining, they actually WANT. And of course, that leads to shittier service, but they've been watching carefully to see if that slows down the flood of lemmings, and so far, people seem willing to pay insane prices and have a rotten experience overall because hey, Vegas. Or something.
    
    So the only way anything returns to pre-pandemic levels is if the casinos decide to stop the gouge and hire adequate staff to provide those glorious transcendental Vegas experiences that the glossy advertising incessantly brags about. And that ain't happening.

  • VegasVic Mar-31-2022
    Staffing
    Agree with Kevin.  I talked to a lot of people the last time I was in town. Casinos cry about lack of workers but in most cases they are happily keeping staffing (and costs) low.  You have to wait for a table? Too bad, you're hungry and want to eat so you'll wait.  Have to wait a long time to check in?  So what, you need a room what are you going to do?  You're going to wait.  

  • Luis Mar-31-2022
    Barking up the wrong tree
    The problem seems to be that the way they are going about their business is driving up their profit margin with fees (Resort, parking etc.) and still they are reducing service (less and less service personnel,  less and less buffets, reduced hours in most popular fast food places, way tighter slots. Their greed is killing the goose of the golden eggs, and they are prepared for it, they even sold of all their properties, and are just renting them, they make a profit and when everything dries up, they just pick up the pieces and go somewhere leaving the place like the dessert it once was, goodbye Oasis. They are barking up the wrong tree, the profit comes from every one of the customers, the whale and the penny slot player, the gourmet restaurant customer and the buffet hunter, every customer counts, and if you start selecting your clients, you cut your self from more and more potential customers

  • Howard M Mar-31-2022
    BBQ+
    I love BBQ and usually choose a BBQ restaurant for my birthday. We frequented the buffet at The Palms before the Pandemic forced its closing, but never made it to Michael Symon's AYCE BBQ in the same facility. We are beyond thrilled that The Palms is reopening soon and even more excited to hear that Symon's BBQ restaurant will reopen with it. I, for one, hope it will again be an AYCE experience, but we'll definitely get there ASAP regardless.
    We welcome the San Manuel Band of Mission Indians to Las Vegas and wish them tremendous success and growth here. The LV hospitality industry absolutely needs its own post-COVID hot in the arm, and we think they might give it a good one.
    With that, I just concur with so many others that resort fees, parking, and other add-ons need to be rescinded or drastically reduced. The industry can CERTAINLY survive a bit less profit in order to keep clientele happy and coming back.

  • Tim Risch Mar-31-2022
    Vegas has changed forever
    The pandemic permanently changed Vegas. It will never be the same even though some milestones might indicate otherwise. For example, remote check-in is here to stay (a convenience or reason to reduce staff?). The continued consolidation of the industry will only further the trend towards automation with the goal of reducing staff. I expect that the new trend of reducing housekeeping either through a direct charge or an incentive not to have the room cleaned everyday will become commonplace.
    It seems that the general population has accepted further erosion in the house edge on games, e.g. triple zero roulette, 6/5 BJ, etc. Fewer shows and for the ones still around, prices are up dramatically.
    
    Maybe the next recession will initiate a reversal of these trends, but I doubt it.