Your answer on how Laughlin is doing during the pandemic got me to thinking about when and why Laughlin was founded and how it managed to grow into such a major gambling destination, especially in a spot where you can fry eggs on the sidewalk all summer long.
Few people would have looked at the arid riverbank that’s now Laughlin, Nev., and foreseen prosperity. Little more than a wide bend in the Colorado River, it was a scorched and inhospitable place. True, many nomadic bands of Indians had managed to eke out a living in what was to become the southern Nevada region known as "South Pointe." But by the mid-19th century, the incursions of white men were pushing the aboriginal people deeper into the desert.
In 1852, Fort Mojave (on the Arizona bank) was a favored port of call for sternwheelers paddling up the Colorado or heading southward en route to to San Francisco round the horn of Baja California. Overland travelers found shelter beneath the fort’s guns and, for a time, an experimental camel-borne system of mail delivery was based there. (Nowadays, it only seems like the mail travels via camel train.)
Settlers spurned the Nevada side of the river, even when the construction of Davis Dam (1942-53) brought a large — if temporary — populace to the area. Upon the ashes of the 19th century river port of Hardyville rose Bullhead City, home to thousands of people engaged in creating Lake Mojave. When they left, Bullhead City remained, albeit as a laid-back community of bait shops, bars, and travel-trailer parks.
Even as the Davis Dam workforce was dispersing, South Pointe’s commercial savior was establishing himself in Nevada, having fled here from the frozen north. Born in Owatonna, Minn., in 1931, Don Laughlin clearly wasn’t cut out for Midwestern conformity. While attending junior high in the proverbial one-room schoolhouse, he discovered a "gray market" in slot machines that — though illegal — dotted the Minnesota countryside as long as law enforcement turned a blind eye.
Charmed by slot machines since childhood, the 14-year-old entrepreneur bought one by mail, using money he earned trapping muskrat and mink in the Minnesota woods. Within a year, the teenager had a flourishing slot-and-pinball business going, raking in $26,000 annually … a lot of money in those Depression-plagued days. (His story is a lot like another Nevada pioneer, Si Redd.)
Such buccaneering didn’t sit too well with Laughlin’s high school principal, who issued an ultimatum: Give up the machines or get out of school. Since Laughlin was making more money than his principal, it was a no-brainer. He kept at the slot routes until 1952, when a nationwide crackdown on gambling devices spurred him westward. When he reached the promised land of Las Vegas, Laughlin tended bar by day and attended dealers’ school at night. By 1954, he’d made enough money to acquire the 101 Club in North Las Vegas.
Over the next decade or so, Laughlin realized the limitation of being a small fish in the big Las Vegas pond. He was never going to capture a major piece of the casino action. Where better to go, he reasoned, than somewhere on the border? There, at least 90% of the action would be from people coming expressly to gamble.
Laughlin, an avid amateur pilot, was making an aerial reconnaissance of the South Pointe area and spotted a promising (and near-empty) stretch of land on the river opposite Bullhead City. Superficially, the site didn’t offer much save abundant water and close proximity to the Arizona and California borders, but that was enough for the early-30s pioneer.
In 1964, the wheeler-dealer parlayed $165,000 from the sale of the 101 Club into the purchase of the Riverside Bait Shop, a defunct eight-room motel, and 6.5 acres of land. By 1966, Laughlin had reopened the old motel and diner as the first incarnation of the Riverside Casino. Starting with four motel rooms (Laughlin’s family lived in the other four), two table games, 12 slots, and a 98-cent buffet, Laughlin built up a business that has grown into the 1,400-room Don Laughlin’s Riverside Resort Hotel & Casino.
His success drew competition. In 1968, the Bobcat Club opened, followed by the Monte Carlo in 1971. In 1972, Oddie Lopp bought and remade the Bobcat Club as the Nevada Club (forerunner of the present Golden Nugget). He emulated Laughlin by offering ferryboat service to the Arizona side of the river. During the go-go Eighties, market dynamics changed. Small operators were elbowed out by large corporations. Circus Circus snapped up the Edgewater in 1983 and proceeded to build its riverboat-themed Colorado Belle. Steve Wynn arrived in 1988, the same year that Harrah’s Entertainment snatched up the town’s only stretch of beach sand.
This gaggle of shoreline casino-hotels was baptized "Laughlin." In 1968, legend has it, the Postal Service wanted to bring mail delivery closer than Searchlight. A postal inspector asked Don Laughlin for possible names for his burg. The latter offered "Riverside" and "Casino," but the inspector — supposedly named O’Neill — countered with the "good Irish name" of Laughlin.
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