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Question of the Day - 07 January 2020

Q:

I've been coming to Las Vegas for 40 years and I can't remember the last time I saw a loss-leader meal. In the old days, almost every meal was a loss leader. Are there any left? And if so, where did the rest of them go? 

A:

According to Jeffrey Compton, a long-time observer of the casino scene, writer of our Living Local blog, and publisher of CDC Gaming Reports, "Advanced player tracking is much of the reason. Casinos can now target whom to send offers to, especially folks who stay and play versus folks who just take advantage of the offer and leave.

"Another reason, though, is the increased cost of food labor. Most of the casinos in Las Vegas are under Culinary Union contracts and while the union has done an excellent job in getting their members better wages and benefits, the effect on the casino’s bottom line over the past two decades has been substantial. Fewer and fewer restaurants in Las Vegas casinos can be operated as loss leaders."

Yet another reason is that many restaurants, especially on the Strip, are four-walled, meaning they rent space from, but operate independently of, the resort. Loss leaders are meals and deals sponsored specifically by the casino in order to attract players, and since independent restaurants don't benefit directly from casino promotions, they have little to no incentive to supply the landlord with gamblers. 

All that said, there are still plenty of loss leaders in Las Vegas. All you have to do is take a quick look at our Top Ten and you'll see one of the greatest loss leaders of all time, the $7.99 steak dinner at Ellis Island, which also has other excellent meal deals. The Feast buffet, South Point hot dog, Skyline shrimp cocktail (and a good one at the Fremont), and breakfast at Arizona Charlie's are all further examples.

Gone from the Top Ten is a great $4.99 lunch special at Ocean One at the Miracle Mile Shops; around the corner of the mall is an excellent $4.95 breakfast at Rock Bar. The Longhorn Casino out on Boulder Highway usually has at least one great loss leader and we recently ran a QoD that listed steak and lobster meal deals. The local bars also have lots of good food specials, which we cover in comprehensive detail in the Advisor month in and month out. 

They're not as easy to come by as they once were, there's no denying that. You have to look for them. But if you know where (and LVA is an excellent place to start), you can still find loss-leader meal deals all over Las Vegas. 

 

Why are there far fewer casino food deals than in the Vegas of yesteryear?
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Comments

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  • Adam Cohen Jan-07-2020
    You have to work at it
    I think a big difference is it use to be they were everywhere and you did not have to work or plan. Now you have to spend some time looking for them it kind of takes the fun out of just saying I am hungry and right over there is a great deal.

  • gaattc2001 Jan-07-2020
    At least one "off-strip" casino...
    (you'd recognize the name) has different rates at different places when redeeming player points. In a casino-owned restaurant, you get so many bucks per point; in a name-brand place, not so many.
    The Ellis Island steak special may still be a good deal, but it's definitely slipped over the years. The base price keeps going up; you have to jump through more hoops; and it no longer includes the beverage. Tack on an hour or more wait to get seated, and you might decide it's not worth it. I did, last time I was there.
    And we don't need to get into arguments about unions to agree that the Culinary union has affected the bottom line. It was the same with entertainment. In the 1970's, my cousin worked as a union advocate to "unionize" many of the big Las Vegas hotel shows--and from the stories he told, they needed it. It may have been a good thing for the performers, but it had major effects on the entire industry, and led to the situation we have today.
    Cheers.

  • Flaxx Jan-07-2020
    More than gambling
    I think also the lack of meal deals reflects the realization that hotels are now full-fledged resorts, which make money through activities other than casino gambling, dining options among them. The deals of the past were to bring people in so they'd gamble. Now the atmosphere and excitement of gambling is one aspect promoted in order to bring people in so they spend money in all phases of the resort operation.

  • Will Ranger Jan-07-2020
    Think first if you want to keep prices down and good deals.
    People sometimes forget when the government wants to tax business they are just taxing you indirectly because business just passes their cost on to you. The same with union gains and the rise in the minimum wage. It is the customers and tax paying citizens who pay the added cost. Think about it next time you vote or support a cause. Some are worth supporting some are not.

  • rokgpsman Jan-07-2020
    It's changed
    For many years Vegas was primarily a gambling destination, back when there were few other places in America with casinos. You went to Vegas to gamble- the shows, shopping and other activities were much less of a reason people went. With all that gambling going on the house-owned restaurants and buffets could pretty much give the food away, they wanted you to stay on property when you needed to eat. But now gambling profits are a lot smaller part of the casino earnings- night clubs, high-end shopping and $150+ show tickets bring in a huge amount of money. Along the way a few corporations took over and consolidated ownership of many casinos under one parent company. So there is less competition now, you can go to the Flamingo or Harrah's and the same company gets your dollars, no need for them to offer as many incentives like food bargains to get you to come in the place. Many people that visit Vegas decide that there are casinos closer to them that offer better vacation deals.

  • Jackie Jan-07-2020
    Food Deals
    were offered mainly to lure people away from the big casinos to smaller or more isolated ones.  Simply put, there are a lot fewer of those casinos today than yesterday.  I remember the free coupon books handed out everywhere were more geared toward the smaller casinos but there was always one or two coupons for the big boys like a free spin on a monster size slot or match play ticket for a table game, on even gave a free roll of nickels.  The only decent coupon book today is LVA's.

  • David Jan-07-2020
    Prime rib at Michelle's
    Who else misses the $4.99 prime rib meal at Michelle's at the Frontier? What an amazing meal. And still some of the best prime rib I've ever had.

  • jay Jan-07-2020
    $1.88
    I can remember the days when I would be walking down the strip and see a 1.99 steak and egg breakfast, then you would come out and continue walking and you would be kicking yourself as the next place had it for 1.88..... 
    
    ...they usually nailed you for $1.20 for Orange Juice or 0.75 for Coffee....as my dad liked to say "thats how they get you"...and always drank water. LOL
    
    I am not sure how a Coffee has become $2.25 for a drip and much more for an espresso based drink.....  all I know is that dear old dad would never have in his life paid that.

  • Gene Brown Jan-07-2020
    Don't Be Caught in Vegas w/o Your LVA BOOK!
    The coupon book is full of meal bargains. Since I always use a rental car when in Vegas, I am able to take advantage of the bargains. The book pays for itself with the use of the offerings and discounts therein found. Therefore, I am getting my new book on my next trip. As for the debate about whether or not to rent a car, one can still find reasonable rates if he or she does the homework beforehand. When in Vegas, I don't like to be restricted to a certain area. So a rental car allows me the opportunity to really 'experience'  Vegas like a local and find the bargain meal deals.

  • O2bnVegas Jan-07-2020
    The question
    Appreciate your explanation of loss leader meals and their disappearance from the Las Vegas landscape.

  • Dave in Seattle. Jan-07-2020
    Cheap eats.
    The Fremont and the MSS buffets are loss leaders. 
    Not great,but cheap. AYCE for $11.00+tip.

  • Sally_Ann Jan-07-2020
    Ellis Island: Loss Leader?
    I am baffled how the "steak special" can now be classified as a loss leader when you must purchase gaming vouchers and play in order to get that price. 
    
    Furthermore, the portion sizes have become smaller and smaller. Even the long time employees sometimes chuckle. The casino isn't losing any money at all on the steak special. It's not like it once was. But like anything, if you convince (fool) yourself into thinking you're getting a deal, you will lose that emotion of getting ripped off. It's much like going to the supermarket and seeing slightly higher prices for your favorite item but the weight and size is smaller. We're living in world of denial now, but that's ok, right?

  • Roy Furukawa Jan-07-2020
    True Value
    I guess this question just shows the true value of the LVA MRB. I went on an MRB coupon run just around downtown last year and got a couple of good food deals along with the match plays, slot plays, etc. and now I get offers directly from the casinos to come back and enjoy more of the same. So this year's run I am hoping to be cashing in on the MRB deals and all the casino offers of more of the same, it's like double dipping.

  • Boomer 55 Jan-07-2020
    Plant based options??
    Where can I find a list of eateries or buffets which offer plant-based diet options, particularly Downtown?  During our annual week Downtown we were joined by couple who had gone plant-based.  Even with BOGO, buffets seemed over priced for them.  Finding restaurants who accommodated them was challenging.

  • Toad Jan-07-2020
    For Boomer 55
    https://vegansbaby.com/vegan-restaurants-in-las-vegas/

  • steve crouse Jan-08-2020
    vegans
    #Boomer
    
    Is it safe to say that your vegan friends are poor hunters?

  • James Mason Jan-08-2020
    top 10
    if the 4.99 deal is gone at planet hollywood at oceans why still listed in top 10?