What Is the Name of the Old Custard Place near Downtown?

Our grandson and his fiancee are going to Las Vegas for the first time. They're thinking of getting married there. They asked us for a recommendation for ice cream. We want to recommend the little custard place near downtown, but neither of us can remember what it's called or exactly where it is. Can you tell us?

We certainly can and it's a great recommendation.

A half-block east of Las Vegas Blvd. and a half-block north of the Strat on Oakey sits a little shack with a drive-up window that’s served the creamiest, silkiest, sweetest frozen concoction this side of Margaritaville since 1973. It's called Luv-It Frozen Custard and has been in the same location and in the hands of the same family ever since (now in its fourth generation).

Custard is a variation of ice cream. It has an egg base, so it contains less sugar and milk fat and no ice crystals. Less air is whipped in, so it’s richer and melts more slowly.

Luv-It's custard, which has won many awards, is prepared fresh daily from secret family recipes that date back more than 50 years. There are 20 or so flavors, everything from egg nog and "sin-a-buns" to malt creme and pumpkin; lemon is the local fave. Everything is made fresh daily, with vanilla and chocolate and at least two additional flavors available every day. Your grandson and his girlfriend can check the "Flavor Calendar" on the website for the selection.

Luv-It's custard is a bit pricey, perhaps 20%-30% more expensive than regular ice cream, but it's well worth it. Luv-It also serves a variety sundaes, shakes, malts, and frozen quarts to go. Order ahead through the mobile app or just show up at the walk-up window. There are several parking spaces (free).

The hours are 1-10 pm Monday-Thursday and till 11 pm Friday-Sunday.

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Comments

Donald P Jaspan Oct-11-2024

Love it

LUV-IT frozen custard is the best ever

SCOTT Oct-11-2024

Good custard

It's very good custard but a bad part of town. One Yelp review once said, " the custard is so good, it's worth dodging the bullets for."

Michael B Oct-11-2024

Been there and love it

Highly recommended.

stephen rosol Oct-11-2024

I must go

How did I miss this spot---thanks reader/LVA--- I will add to my list--- 40 years of visits, of seeking out the vintage---and I missed it---but  now is found--- will be there soon.  thanks LVA for having the QOD, and all the other formats of info/sharing

Hoppy Oct-11-2024

Re: Scott

But don't dodge the chocolate chips!

asaidi Oct-11-2024

website correction

Their website is actually luvitfrozencustard.vegas

Scotski Oct-11-2024

Wrong Website

The correct website is luvitfrozencustard.vegas

Llew Oct-11-2024

Yes

My local friends took me there several years ago. They used to go late to take advantage of some kind of special offer, half price (?) on whatever flavors had not sold out that day. You had to accept whatever they had left but there were usually a few choices. IIRC, my friends ended up with two or three flavors in a large cup. 
Anyone else experience this?

Susan Johnson Oct-11-2024

Coupon

If you go to the website,  you can sign up for emails. Just be sure to do it close to when you want to go as they send you a $5 coupon that's good for 30 days.

AL Oct-11-2024

Can't pay with cash

Be sure to bring a credit card or debit card, because they no longer accept cash. Apparently, they got robbed at least once. 
Also, Oakey is more than just 1/2 block north of the STRAT. The cross street that's Main Street west of LVB and St. Louis east of LVB is about a half block from the STRAT's entrance, and then it's one long block up to Oakey.

JoyceAula49 Oct-19-2024

Looks delish

Got my $5.00 coupon will be checking them out on Nov 4th after Terry Fator at the Strat!

Question of the Day - 11 October 2024

Comments