Back in 2008 when the stock market was way down from the housing bubble, I remember casinos trying to entice people to come to play. In fact, with a little modest play from my wife and me, we received five comped nights at Palazzo. The stock market now seems every bit as bad as then, but now hordes of people are throwing down fists full of cash at even worse games (triple-zero roulette, 6-5 blackjack, etc.) and bigger buy-ins everywhere you look. What gives?
There’s a gaping disconnect between what’s going on in gaming and in the stock market. Several factors are in play and we’ll try to sort them out.
First, the crash of 2008 took Big Gaming somewhat, or even mostly, unawares and several companies (notably Caesars Entertainment and Station Casinos) were badly exposed in terms of debt. Were the scenario to repeat itself, God forbid, Caesars might be caught out again from all the debt it took on for its merger with Eldorado, but everyone else in the industry is paying down debt and keeping leverage to a manageable degree.
Second, consumers have more disposable income right now, in spite of gas prices and other manifestations of inflation and global turmoil. They’re playing (and losing) more than they did last year — and more than in 2019 by double-digit margins. The casinos are seeing unprecedented demand. That, along with the return of international travelers, have them sitting in the catbird seat. Thus, a Las Vegas trip to Global Gaming Expo that would have cost around $800 last year was quadruple the price this year.
In such a market, the casino industry has no incentive, none whatsoever, to offer bargains or better odds. Quite the opposite. Buffets? Gone. Sports books? Better plan to pay for that chair, in the triple digits to boot.
Third, the consumer is better positioned to ride out the current bear market, particularly in Las Vegas. Remember the adjustable-rate mortgages that left so many people underwater on their houses in 2008 and beyond? People have gotten wise to those and, in Vegas anyway, they represent a tiny fraction of the housing inventory. The average gambler is savvier with regards to mortgages and credit card balances. Such fiscal discipline doesn’t carry over to the casino floor, in general, but the players seem determined to make hay (for the casinos) while the sun shines.
Should discretionary income dry up — as it shows signs of doing in some regions — or a recession break out in earnest, casinos might ease up on the money grubbing, but it won’t happen overnight or without a great deal of reluctance and resistance in the C-suite.
Take it from your QoD correspondents, who read about many a quarterly corporate-earnings call. The guys at the top think their customers are chumps (though they're a bit more polite with their slang for suckers while talking to analysts) and don’t hesitate to treat you that way.
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