It seems as though there have been many changes at the MGM Grand. Back in the day, there was a lion’s head at the main entrance that I walked through to enter the casino. There were also many pictures of stars from the golden era of Hollywood. I enjoyed those things. Why all the changes?
MGM Resorts International Senior Advisor Alan Feldman walks us down memory lane, admitting, “It was before my time, so to speak, but it was a topic that I discussed with [then-CEO] Terry Lanni on multiple occasions. Terry joined MGM Grand Inc. (parent company to MGM Grand Hotel) in 1995 as president and CEO and a member of the board of directors. In addition, from July 1995 through December 1999, Alex Yemenidjian served as president of the MGM Grand Hotel. He also served MGM in other capacities during this period, including as chief operating officer from June 1995 until April 1999 and as chief financial officer from May 1994 to January 1998.
“During this time, they oversaw an extensive effort to re-position the property. The new re-branding to become the ‘City of Entertainment’ was announced in 1996 and was not completed until 1998.
“Terry was pretty matter-of-fact about how he believed that Fred Benninger (the original president) had given little thought to some of the decisions that had been made when the property opened in 1993. He often referred to the front lion feature as a paper maché lion and was very public about the fact that walking into the mouth of a lion was particularly offensive to Asian customers, as it was considered bad luck. For many years, including his time at MGM Mirage, Lanni pointed this out as a prime example of a significant cultural oversight, one that proved the need to have diversity in decision-making at all levels.
“Although it cost $1 billion to open MGM, the lion design, the decision to incorporate the old Marina Hotel, as well as the decision to build an inexpensive theme park (which Terry often referred to as the ‘themette parkette’) all really undercut the quality of the property. Frankly, parts of MGM Grand were pretty flimsy.
“The remodel was undertaken over a 24- to 30-month period starting in spring 1996. The first phase that was finished was Studio 54, which opened with Elton John; the last last phase was the opening of a massive and beautiful Conference Center in the back where the rides used to be. The remodel project also included replacing almost all the restaurants and creating the Mansion, which catapulted the MGM high-roller product to the top of the market.
“All together, the re-positioning was very successful and continued with further changes following the acquisition of the Mirage Resorts properties by MGM Grand Inc. in 2000. These further changes included adding the Ka Theater and show, an expansion of the Convention Center, and a complete remodel of the old Marina Tower.”
Although the interior had opened with Wizard of Oz theming, complete with a faux Emerald Brick Road, those elements had been eliminated by 2000, less than seven years later. The Movieland theming was gradually dialed back and, by 2005, was gone, part and parcel of a general sentiment in Las Vegas that the theming of resorts had gone too far and that a lighter vibe, such as that of Bellagio or the Mirage, was preferable.
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Kevin Lewis
May-24-2021
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Luis
May-24-2021
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jay
May-24-2021
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Beard
May-24-2021
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Roy Furukawa
May-24-2021
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[email protected]
May-24-2021
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[email protected]
May-24-2021
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