What Will Happen to the Beatles Show at the Mirage?

With the Hard Rock taking over the Mirage, what do you think will happen to the Beatles Love show?

A lot of people have been asking this question, or perhaps the same people have been asking it a lot.

We like the way this one's phrased, because it asks for an opinion. We'll give ours, then you can give yours.

First, though, we want to say that we love LOVE. If you grew up on the Beatles like we did, there's no way you can't.

We should add that the visuals are fine, but the soundtrack is stunningly spectacular. Giles Martin, the son of George Martin, generally credited as being the "fifth Beatle" for his producing, arranging, composing, conducting, and engineering the albums, remastered the original tapes and now that the music is digitized, not to mention blasted through three speakers in every chair in the 2,000-seat theater in the round, you hear things in the tunes you thought you knew inside and out that you never heard before. And that, if you haven't experienced it, is quite a surprise and a thrill.

Anyway, we know for sure that for a little while, at least, after the Hard Rock takes over the Mirage later this year, LOVE will remain in place. The president of Cirque issued a memo a few weeks ago announcing that the show had been extended till the end of 2023.

Beyond next year? Again, this is just our supposition, but we have our doubts it'll last much longer than that, if at all.

Though nothing official has been announced, all the speculation about the Hard Rock's intentions to completely remodel and rebrand the Mirage had been, up until the LOVE announcement, that the property would shut down for at least a couple of years before the grand reopening sometime in 2025. Now we have it on the authority of the Hard Rock itself that, with LOVE extended through 2023, the earliest the property could be shuttered is 2024, leaving up to two years, long enough, for the renovation.

When it reopens as the Hard Rock in 2025, it's hard for us to imagine that anything from the old will remain.

As for LOVE, specifically, the Beatles broke up 52 years ago (yes, it's hard to believe) and the band's hard-core fans are all well into their 60s, 70s, and 80s -- not exactly the Hard Rock's demographic. In addition, the Seminoles aren't reticent about their plans for the Mirage to be "generational"; in other words, they bought the property for the benefit of the tribe's children, grandchildren, and great-grandchildren. Will the Beatles appeal to them? We doubt it.

So it makes sense for the transformation of the Mirage into the Hard Rock to revamp the current entertainment offering that's slowly, but surely, fading into the mists of history.

You can hear what Anthony Curtis thinks about the Mirage and LOVE in last week's video, if you haven't seen it. It comes at the 5:40 mark.

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Comments

Dave_Miller_DJTB Aug-07-2022

Rock music

The Hard Rock is all about rock ‘n’ roll music.

Love, is the only Cirque show that is all about rock ‘n roll music.

Frankly, it makes me believe that that is what attracted the Seminoles to the Mirage.

Also, I thought that the plan was to never close during the renovations.

Bottom line, I think love will be at the Mirage/Hard Rock for a long time, as long tickets sales remain strong. 

BTW. Fans that grew up with the Beatles might be aging out, they are the kind of group that still generates new fans.

rokgpsman Aug-07-2022

Mr Money makes the decisions

Like most things in Las Vegas it will depend on the money. The Hard Rock will watch ticket sales closely on the Cirques Beatles LOVE show during the next 2 years. I don't know what the financial split is between the Mirage and the Cirque corporation. The show may have a large payroll for the cast and production crew and maybe the show pays song royalties to the Beatles (or whoever the song copyright owners are). So the Hard Rock will likely look at what it receives monthly for leaving the show in place, then decide what to do. I'd say this LOVE show is probably second only to "O" at Bellagio for popularity. Another option would be for Cirque to move the show to another resort, but building a custom theater might be a problem. I hope it remains for a long time, seen it several times and always terrific. But Vegas is changing, the intended demographic for all attractions is headed to the "zipline crowd".

Susan Johnson Aug-07-2022

value/price

I've always thought that Love was a great value for the price.  Even though you don't see the Beatles "in person", it's a great listening experience and the performers are wonderful.  We just went in March (our 4th time) and will go back before the end of next year, just in case.

Sandra Ritter Aug-07-2022

Young'uns Like Them Too :)

The Beatles came to the US when I was a freshman at an all girls HS. The girls were all gaga about them, writing to them to come to Chicago. I was then, and I am to this day, not a Beatles lover. I can count on one hand the songs I like. My nieces and daughters on the other hand are the fans. I saw Love with them many years ago. They LOVED it, I slept through much of it. So I believe it could still have a long run if it continued.

Sally_Ann Aug-07-2022

Merit

Finally a question with some actual merit has been posted. I was about to unsubscribe. This site has become like this season's Westworld. It's just horrible but you can't stop watching because the writers keep enticing and bating you that something worthwhile is on its way.

Rob Reid Aug-07-2022

A contrary take

On the other hand, who better than the Beatles to put the “rock” back into
The Hard Rock???

davecomedy Aug-09-2022

Love "Love"

I suspect the reason remains popular is the timelessness of the music. My 18 daughter is a huge fan, and I never cease to be amazed at how many young kids wear Beatles garb, let alone how many under 25 I've seen at McCartney shows.  As someone mentioned, as long as tickets continue to sell, why would they remove a successful source of revenue? Also - it fits the theme of the HR brand perfectly.

[email protected] Jun-25-2023

Ripping my hair out

As a 14 year old Beatles fan, someone who would call herself a super fan, I can confirm The Beatles at the Mirage brings in lots of young people such as myself. I create Beatles content on tiktok and instagram. I also know lots of fellow creators who also adore LOVE and the whole area. There are hundreds and thousands of Beatles fans under 30 that will love to see this area still going also thousands of new ones who still need to. So I think it would be dumb for hard rock to take down anything beatles and good lord they better keep the show or move it somewhere.

Question of the Day - 07 August 2022

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