Does LVA collect any data on the redemption rate of MRB coupons? It would be interesting to know which coupons are most popular and least popular with members. There are some coupons that I use every year, some that I use if get a chance, and some that I’ve never used …
We don't collect data, but we do have a sense, from customer (and to a lesser extent casino) feedback, of the relative popularity of the coupons in the Member Rewards Book.
The one we hear the most about is the 2-for-1 to the Palms buffet. Which is as it should be, as it's what we call the "master coupon," the one that by itself (a $65 value) recoups the entire cost of membership with some change thrown in. Also, since it's for the greatest seafood buffet in Las Vegas, it provides an excellent story to take home: all the lobster you can eat for $35 or so apiece!
Otherwise, the second-most-loved coupon is the one that waives the most hated fee, the Downtown Grand's room rate minus the resort fee.
And of course, the free-play coupons are ever-popular; who doesn't like free money? The matchplays are similar, especially among the harder-core gamblers (since there's some risk involved with those).
Two downtown restaurants are also noteworthy for their esteem with members: Binion's Steakhouse and Magnolia's at the Four Queens.
In the end, they're all great values and available nowhere else. Anyone who arrives in Las Vegas without a Member Rewards Book is a sucker of the first degree.
We'd love to hear from QoDers which coupons you like the most. Maybe we'll even run a poll to collect the data.
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