Why are hotel rooms up to three times more expensive now than before the pandemic?
And: First trip back to Vegas since the shutdown and I couldn't BELIEVE how high the table minimums are. What the hell is going on?
And: What is your opinion regarding the ongoing player perk and comp reduction practices by CET properties in Vegas? The truth is CET began shaving costs and player perks before the pandemic, and now as players (we maintained Diamond status for years, but no longer) we can see and feel the reduced-perk reputation that Eldorado brought to the merger.
And: One of the MAIN reasons we play at Caesars' properties is for use of the Laurel Lounges. When COVID hit and the casinos were closed, of course the Laurel Lounges were closed too. Up re-opening NONE of the Las Vegas Laurel Lounges have been re-opened. Can you tell me what rumors you've heard and what your opinion is of them re-opening?
This is just a fraction of the questions we receive, seemingly on a daily basis, with variations on the theme. It's so often asked by our readers and noticed by media pundits and observers that Anthony Curtis filled most of the available space in his Couponomy column in the June issue of the Las Vegas Advisor with his take on the current situation.
We don't often reprint this size of an excerpt from the Advisor and we can't remember the last time we posted Couponomy almost in its entirety, but it really is the best way to address this situation.
In his essay titled "The Pandemic Reset," Anthony wrote, "Masks are off. Plexiglass is down. Customers are tripping over themselves to come back. The casinos are posting record numbers. Vegas is rocking!
"That’s a good thing, right? Maybe. Let’s take a closer look.
"Las Vegas is opening up. Fast. People are coming back. Faster. The casinos are seeing an amazing influx of business. The problem is, it’s happening so quickly that they haven’t been able to staff up properly and service glitches are everywhere. But here’s the good news (for them)—no one seems to care. Pent-up demand. Pent-up demand. Pent-up demand. It’s real! Everyone’s just happy to be jammin’ in Vegas again.
"Raise prices? Easy call. Raise table minimums? Why not? Cut back on comps and promos? Give it a shot. All of a sudden, the casino honchos look at their pie charts and lo and behold! Revenue is down, but profits are up. Way up!
“Really?” they wonder. “Can we really make more money by charging more and giving back less?”
"Sad but true: They can at the moment. To steal a phrase from Max Rubin’s Comp City, it’s hats-and-horns time for the casinos. Out of the darkness of the shutdown comes a shocking new mantra: “We don’t have to give away anything.” Trust me on this one. I’ve heard it voiced. Verbatim.
"Call it the “pandemic reset.” Leaning on the shutdown provides the perfect opportunity to shore up those balance sheets with takebacks. Don’t bring back the buffets. Do bring back paid parking. Eliminate the smaller showrooms. Raise prices even MORE.
"Honestly, I thought it would go the other way—promotions galore to lure us back—but it hasn’t. Why not? Two reasons.
"First, everything can be blamed on the pandemic. Trust me on this one, too. Ask me why Arnold Snyder’s new book still isn’t out. Come on, it’s the pandemic (Radical Blackjack is at the printer now, I promise). Ask Caesars Entertainment why they’ve eliminated the Laurel (formerly Diamond) Lounges and you’ll get the same answer.
"The second and more important reason is simply that they can. As I say, the customers are so thrilled to be back, they’ve hardly noticed. But they will.
"I’ve said this before and I’ll say it again: It’s all about what the market will bear. That’s capitalism 101 and I don’t blame anyone for getting the most that they can. But this course of action is not sustainable. The junkies who flocked back to the machines the minute the doors reopened will run out of money. The good middle-market customers who spend well both on and off the casino floor will run out of tolerance. Just as poker fish get tired of being eaten by the sharks, so, too, will the Vegas visitor tire of the diminished experience and excessive gouge. Then what?
"Right now, the casino bosses are just plain giddy and they’ll ride this new normal as long as they can. But eventually they’ll have to revert to the old normal. Comps and promos have been a part of the Las Vegas equation since the beginning, not because of any casino largesse, but because they’re necessary to entice and entitle the customer. Competition in Las Vegas is no less fierce now than it was before the pandemic. Just as has always been the case, some casino will step out of line and take advantage of the promotional opportunities that accrue to “doing it the way it used to be.” You know, BP, “before pandemic.” Then others will be forced to follow.
"Hang in there. It’ll happen. It pretty much has to. In the meantime, don’t get me wrong—I’m talking about the situation in a macro sense and mostly as it applies to the biggest players. There’s still a lot to like about Las Vegas. That hasn’t changed. You just need to recognize who’s playing fair and who isn’t, then reward the good guys with your patronage."
Thank you, A.C.
Now, to answer the last question about the Laurel Lounges, we've heard rumors that they won't reopen anytime soon and our opinion is that unless or until some new downturn arrives (that doesn't have anything to do with shutdowns and social distancing), they'll remain closed for the foreseeable future. As the third question, also about Laurel Lounges, stated, Eldorado has long been known for cost-cutting when it takes over casino companies, especially in terms of marketing to players. This is just another example on a long list of them.
|
Jackie
Jun-17-2021
|
|
rokgpsman
Jun-17-2021
|
|
O2bnVegas
Jun-17-2021
|
|
[email protected]
Jun-17-2021
|
|
Lucky
Jun-17-2021
|
|
David Sabo
Jun-17-2021
|
|
Ray
Jun-17-2021
|
|
David Liming
Jun-17-2021
|
|
Kevin Lewis
Jun-17-2021
|
|
Roy Furukawa
Jun-17-2021
|
|
Jerry Patey
Jun-17-2021
|
|
Robin Heller
Jun-17-2021
|
|
jpfromla
Jun-17-2021
|
|
Scott
Jun-17-2021
|
|
Jon Anderson
Jun-17-2021
|
|
gaattc2001
Jun-17-2021
|
|
Hoppy
Jun-17-2021
|
|
Sandra Ritter
Jun-17-2021
|
|
rokgpsman
Jun-17-2021
|
|
Sandra Ritter
Jun-18-2021
|