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Question of the Day - 17 June 2021

Q:

Why are hotel rooms up to three times more expensive now than before the pandemic? 

And: First trip back to Vegas since the shutdown and I couldn't BELIEVE how high the table minimums are. What the hell is going on? 

And: What is your opinion regarding the ongoing player perk and comp reduction practices by CET properties in Vegas? The truth is CET began shaving costs and player perks before the pandemic, and now as players (we maintained Diamond status for years, but no longer) we can see and feel the reduced-perk reputation that Eldorado brought to the merger.

And: One of the MAIN reasons we play at Caesars' properties is for use of the Laurel Lounges. When COVID hit and the casinos were closed, of course the Laurel Lounges were closed too. Up re-opening NONE of the Las Vegas Laurel Lounges have been re-opened. Can you tell me what rumors you've heard and what your opinion is of them re-opening? 

A:

This is just a fraction of the questions we receive, seemingly on a daily basis, with variations on the theme. It's so often asked by our readers and noticed by media pundits and observers that Anthony Curtis filled most of the available space in his Couponomy column in the June issue of the Las Vegas Advisor with his take on the current situation. 

We don't often reprint this size of an excerpt from the Advisor and we can't remember the last time we posted Couponomy almost in its entirety, but it really is the best way to address this situation. 

In his essay titled "The Pandemic Reset," Anthony wrote, "Masks are off. Plexiglass is down. Customers are tripping over themselves to come back. The casinos are posting record numbers. Vegas is rocking! 

"That’s a good thing, right? Maybe. Let’s take a closer look. 

"Las Vegas is opening up. Fast. People are coming back. Faster. The casinos are seeing an amazing influx of business. The problem is, it’s happening so quickly that they haven’t been able to staff up properly and service glitches are everywhere. But here’s the good news (for them)—no one seems to care. Pent-up demand. Pent-up demand. Pent-up demand. It’s real! Everyone’s just happy to be jammin’ in Vegas again. 

"Raise prices? Easy call. Raise table minimums? Why not? Cut back on comps and promos? Give it a shot. All of a sudden, the casino honchos look at their pie charts and lo and behold! Revenue is down, but profits are up. Way up! 
“Really?” they wonder. “Can we really make more money by charging more and giving back less?” 

"Sad but true: They can at the moment. To steal a phrase from Max Rubin’s Comp City, it’s hats-and-horns time for the casinos. Out of the darkness of the shutdown comes a shocking new mantra: “We don’t have to give away anything.” Trust me on this one. I’ve heard it voiced. Verbatim. 

"Call it the “pandemic reset.” Leaning on the shutdown provides the perfect opportunity to shore up those balance sheets with takebacks. Don’t bring back the buffets. Do bring back paid parking. Eliminate the smaller showrooms. Raise prices even MORE. 

"Honestly, I thought it would go the other way—promotions galore to lure us back—but it hasn’t. Why not? Two reasons. 

"First, everything can be blamed on the pandemic. Trust me on this one, too. Ask me why Arnold Snyder’s new book still isn’t out. Come on, it’s the pandemic (Radical Blackjack is at the printer now, I promise). Ask Caesars Entertainment why they’ve eliminated the Laurel (formerly Diamond) Lounges and you’ll get the same answer. 

"The second and more important reason is simply that they can. As I say, the customers are so thrilled to be back, they’ve hardly noticed. But they will. 

"I’ve said this before and I’ll say it again: It’s all about what the market will bear. That’s capitalism 101 and I don’t blame anyone for getting the most that they can. But this course of action is not sustainable. The junkies who flocked back to the machines the minute the doors reopened will run out of money. The good middle-market customers who spend well both on and off the casino floor will run out of tolerance. Just as poker fish get tired of being eaten by the sharks, so, too, will the Vegas visitor tire of the diminished experience and excessive gouge. Then what? 

"Right now, the casino bosses are just plain giddy and they’ll ride this new normal as long as they can. But eventually they’ll have to revert to the old normal. Comps and promos have been a part of the Las Vegas equation since the beginning, not because of any casino largesse, but because they’re necessary to entice and entitle the customer. Competition in Las Vegas is no less fierce now than it was before the pandemic. Just as has always been the case, some casino will step out of line and take advantage of the promotional opportunities that accrue to “doing it the way it used to be.” You know, BP, “before pandemic.” Then others will be forced to follow. 

"Hang in there. It’ll happen. It pretty much has to. In the meantime, don’t get me wrong—I’m talking about the situation in a macro sense and mostly as it applies to the biggest players. There’s still a lot to like about Las Vegas. That hasn’t changed. You just need to recognize who’s playing fair and who isn’t, then reward the good guys with your patronage."

Thank you, A.C.

Now, to answer the last question about the Laurel Lounges, we've heard rumors that they won't reopen anytime soon and our opinion is that unless or until some new downturn arrives (that doesn't have anything to do with shutdowns and social distancing), they'll remain closed for the foreseeable future. As the third question, also about Laurel Lounges, stated, Eldorado has long been known for cost-cutting when it takes over casino companies, especially in terms of marketing to players. This is just another example on a long list of them. 

 

No part of this answer may be reproduced or utilized in any form or by any means, electronic or mechanical, without the written permission of the publisher.

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Comments

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  • Jackie Jun-17-2021
    What did you expect?
    When addicts can't get their fix and the supply suddenly floods the gates, the dealers charge the most they can get until the addicts can't afford to pay the higher prices.  Then the recreational user won't even buy so the dealers have to start lowering their prices until all users of their product return to the fold.
    
    Gambling is no different from any other addiction, remember the Volstead Act or the changes to Marijuana tolerance?
    
    So why do I gamble?     
    
    I'm a poker shark and feeding time right now is considered gluttony.
    
    

  • rokgpsman Jun-17-2021
    No need for good comps
    There's a new type of visitor to Vegas that isn't as interested in the comp game or earning slot points. They don't want to spend time learning and pursuing that, they just want to have fun and laugh-off whatever it costs. In general these are younger adults, they live at a hurried pace and simply won't take the time to find the best deals or avoid the bad deals. And these days there are lots of this kind of visitor, so the casinos, hotels, restaurants, etc have little reason to be competitive, there are so many non-savvy customers that will pay whatever the charge is. The uneducated and uncaring tourists don't seem to mind that they are getting fleeced, and the casinos are not in business to look out for anyone but themselves. The days of doing business like Benny Binion are gone.

  • O2bnVegas Jun-17-2021
    What Jackie said.
    I laugh when people write how "greedy" the casinos are.  Like us, every business is out to make money, please the shareholders (opposite of pleasing customers).  I do hope AC is right that some 'correction' will occur in time, but not counting on it.
    
    Personal:  We use a post office box, for us the convenience has been worth the cost.  It has cost around $120 a year for as long as I can remember.  Now this has been doubled!  Doubled!  
    I figure Mr. DeJoy used this tactic when he was pressed to increase USPS profit, rather than increasing stamp prices and paying overtime to carriers.  You know how that turned out.  I think he cut out overtime for the employees, and did it right around the holidays with Covid-19 in the mix to make things worse. I am going to complain to my congressman, but have no hope of any relief on that.  Yes, I am as greedy as anyone else, but...doubled?  Plus I don't see any additional staff in our PO.  Grrrr.
    
    Candy

  • [email protected] Jun-17-2021
    It is not just the casinos 
    It is not just the casinos that want to extract more cash.  I had no comp offers for the immediate future and I expected that as both my wife and I are lower level players.  I was resigned to paying for my rooms because I have gone to Vegas many, many years on the cuff, however I was not prepared to be charged 4 and 5 times the price for a rental car.  That is where I draw a line.  I will put up with SOME price gouging but not that much.  Bye, Bye Vegas.  We have casinos in Florida too.

  • Lucky Jun-17-2021
    Gouging
    I an a Diamond Elite (was a 7 stars but got tired of trying to chase it, and tired of the cost).  My offers are pretty much the same as they were before Covid.  Same suites, same free play, and my host always covered all my food (I do not drink alcohol).  It is harder now to get to these levels as you get less tier and reward points per dollars in.  Play mostly VP and live poker.  Was there in March at Paris and did get pretty lucky on bad VP and left with more than I came with.  That being said, the folks that are just happy to get out of town will pay the higher prices for rooms, parking, resort fees, as they will not gamble much.  And the addicted players will go elsewhere with better odds.  I think the pricing will come down quickly, once the mad rush is over.  The strip has had bad VP long before Covid, and I do not see that changing, or the slot hold.  As for Diamond Lounges, they were becoming black holes, limited drinks, slim food choices before Covid.  I will not miss them. 

  • David Sabo Jun-17-2021
    ELDO SHORT TERM
    I have checked into the Linq 3 different times in the last 60 days. Not once was a separate line for Diamond/ Seven Stars available. If you think that Vegas Diamond Lounges are coming back then you are delusional. CET is doing away with all benefits.

  • Ray Jun-17-2021
    But...
    Not big players, but we did play a little at the Hard Rock. My wife was sent an e-mail for 2 free nights at the Virgin Hotel. And this was before 115 degrees was predicted. Thank you very much. Come say hello. We'll be playing the penny slots after I get in the pool before it gets too hot.

  • David Liming Jun-17-2021
    Bill Harrah Liked Us Better
    Sadly, lounges came from the day of Bill Harrah who wanted his guests to feel appreciated. Caesars and Eldorado executives want to walk around the 2nd floor, unseen. When they do float down the escalators to the gambling floor, they prefer to observe from afar, unseen by the masses they control. And that's exactly the way they see it - the masses they control.

  • Kevin Lewis Jun-17-2021
    Why gouging works
    In any market where demand is inelastic (look up the term), suppliers can charge pretty much what they want. For instance, if the price of lifesaving heart surgery doubled, the same number of surgeries would be sold. Or to use an example more in line with Vegas, drug addicts will pay whatever it costs to feed their habits. A third example would be washing machines--if the price doubled, they'd sell just as many.
    
    So what keeps suppliers from charging whatever they want in inelastic markets? Competition. Except in Vegas, there is and has been much more collusion than competition. Everybody's gleefully jumping on the gougewagon.
    
    So why is demand for Vegas inelastic? Because we have a country full of stupid people. We learned that last November. (And yes, one thing does indeed have a lot to do with the other.) Nobody should just bend over and take what Vegas is doing to visitors now. Just say no!

  • Roy Furukawa Jun-17-2021
    MGM 
    Thankfully I still have offers that are good until August from MGM. I used to frequent CET properties years ago, but even then it seemed like pulling teeth to get any deals from them. Now that they’re being run on the cheap even more so now under El Dorado, I can’t imagine that’ll fly once the rush ends. 

  • Jerry Patey Jun-17-2021
    Perks
    It is called greed. They count on the gamblers coming back despite anything. Big error long term. Wait until new feel wares off 

  • Robin Heller Jun-17-2021
    Not only comps
    I find that it's an insult to higher level players right now with no Seven Star or Diamond lines.  I'll put up with no lounge, I never went, I've got more reward points than I'll ever use for food but I will not wait 30 minutes in line for a cup of coffee or a snack. Won't do it. They need to at least give higher level players faster service to keep  us. I'm spreading my play around now. I am less likely to go to Las Vegas from the East Coast if it is a hassle.  They need to know that.

  • jpfromla Jun-17-2021
    ElDiablo ‘er Eldoraldo
    The Tom & Tony Show ( the new mis-management) at CETdoraldo has concluded that its CET costumers are degenerates who will show up, no matter what, because that’s what happened in their one trick pony casino towns they owned before the takeover.  They have thrown out the Total Rewards model that tracked  Harrahs/CET players for years and downgraded the value of its regular, constantly returning  players.  One buffet, few shows, no Laurel Lounges, minimum pours with bottom dollar booze, ElDiablo has spoken.  Yes, they will have a great summer, but gamblers need to be treated well.  Anecdotal evidence: I was in line at Wynn to match my Diamond and three Seven Stars were in line, too.  All had the same reaction.
    ElDiablo reminds me of the final part of the movie “Burt Wonderstone”.   Watch the “Tom & Tony Magical Act” as they magically transform an entire audience of Seven Stars at Caesars Palace, only to reappear at Resorts World.

  • Scott Jun-17-2021
    Crazy prices
    I use to go to Vegas 3-5 times a year from around 1995-2005 before I started having kids.  I had a lot of disposable income back then, but considered myself probably a low tier gambler, little bit of slots, VP, Roulette and Craps.  It was enough to usually get a free room and some free meals back then (I didn't really put any effort into getting comps), airfare was usually cheap as well (paying for that myself).  This summer I decreed that we were going to take one of our family vacations to Vegas because it had been too long.  We started to check airfare and rooms and I just couldn't bring myself to spend that much just to fly there and for a room (knowing how much we would blow there on other stuff plus gambling).  Ended up spending the same amount to rent a house in FL and fly there, but at least I don't feel like I am paying 2-3 times what it should really cost.  Maybe next year I will be back if prices come down.

  • Jon Anderson Jun-17-2021
    surge pricing
    the whole las vegas scene is the new definition of surge pricing. capitalism at its worst instead of what it could be. so instead of some bang for your buck and a welcome back mentality, the casino corporate suits have gone overboard seeking lost profits.
    this approach will eventually catch up with them and then we'll see a kinder (ha), gentler (ha), vegas emerge. one with comps galore, customer service, giveaways, discounted this that and the other, 2fers, buffets, free entertainment in lounges, free parking, free shuttles to and fro, room rates that don't have a dozen add-ons, etc..ah vegas, i knew thee well but alas parting is such sweet sorrow...adios...go knights!! go raiders!!

  • gaattc2001 Jun-17-2021
    I went to Las Vegas once during the pandemic,
    almost a year ago now. Stayed at a non-gaming "suite" property with relatives who were there on business; played some off-strip poker and VP; and actually went to a CET strip resort for the first time in years, but didn't put a chip on a table. Parking fees were suspended, but soon reinstated "to keep the riff-raff out." If they meant me, it worked.
    Before COVID I could usually get comped at a couple of off-strip properties. Now even though I've still got the points, the best they can do is some discount offers. I'm also getting discount offers from a couple of places downtown, but nothing good enough to go yet. Maybe if they offer to waive the resort and parking fees....
    OTOH, since that Las Vegas trip I've been comped three times in Laughlin, including New Year's Eve with a great view of the fireworks. There was even a comp offer at one of the same company's Vegas properties, but the place has bad VP.
    Best of Luck to Las Vegas on the recovery. 

  • Hoppy Jun-17-2021
    Caesars Is the CCCP
    Caesars Cuts Comps and Perks. They have a few good parts - you have to look for them. 

  • Sandra Ritter Jun-17-2021
    Earning Credits
    Above Lucky wrote 'It is harder now to get to these levels as you get less tier and reward points per dollars in.' This is the first I've heard this. Is it true.  How much do you have to put in to get a Tier and Reward credit at CET for VP?  More than $10?

  • rokgpsman Jun-17-2021
    CET tier credit
    I don't know if it is current info, but the CET website says VP earns 1 credit per $10 played, except on certain machines. 
    
    https://www.caesars.com/myrewards/earn-and-redeem
    
    Caesars Rewards - VIDEO POKER
    Earn 1 Reward Credit for every $10 wagered through video poker. Some machines have lower earn rates and these games will be clearly marked with the different rate..
    
    SLOT MACHINES
    Earn at least 1 Reward Credit for every $5 you play on a reel slot machine. Some machines have lower earn rates and these games will be clearly marked with the different rate.

  • Sandra Ritter Jun-18-2021
    rokgpsman
    Thank you.