So the Palms has reopened finally, under new ownership. I understand that Station Casinos made a series of bad decisions -- overbuilding, paying ridiculous prices for artwork and performers, and generally running the place into the ground. So when everyone talks about the "heyday," they're referring to the Maloof era, right? But what happened there? How did Station Casinos wind up with the place when it was in its heyday?
The Palms is a lesson in hotel-casino development: Don’t build luxury condos in Vegas just ahead of a recession.
Palms Place, the other tower on the Palms property, was the beginning of the end for the go-go years there. The $350 million tower was a bust, but it was also one of a cascade of business problems to hit the Maloof family, which opened the Palms in November 2001. They were heavily invested in Wells Fargo (to the tune of $248 million in 2002), whose stock took a nosedive in 2009, along with other banks and investment firms, and their cash cow, the largest beer distributorship in New Mexico, was sold, eradicating an annual revenue stream pegged at $100 million.
During the boom years of the 2000s, George Maloof added the $600 million Fantasy Tower and the 600-unit Palms Place (estimated at $350 million). But by May 2009, condo sales had petered out and he had to offer to underwrite financing of the sale of 150 units. Occupancy in the condo-hotel was reported as low as 33%. Condos that had sold for as much as $3.2 million hit the resale market at deep discounts. Unable to meet debt covenants, Maloof was inexorably dragged down by Palms Place’s failure.
Reduced to figurehead status, Maloof had to stand by while his casino president, Paul Pusateri, was sacked in favor of Joseph Magliarditi, late of the deeply troubled Hard Rock Hotel & Casino. Signature Maloof amenities like Garduño’s and the Playboy Club were stripped from the Palms.
Strapped with $400 million in debt and missing interest payments, in June 2011, the Maloofs "partnered" with Leonard Green & Partners and the Texas-based TPG Capital investment firm, two of the larger debt holders. TPG-Green converted their debt to equity, leaving the Maloofs with a 2% ownership.
Station Casinos held a 6% ownership position in the Palms from the start (the Greenspun Corporation, publisher of the Las Vegas Sun and large landowner in Henderson, held another 6%) and in June 2016 bought out TPG/Green for $312 million.
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