When and which casino or gambling company first introduced player cards to earn rewards? Was it quickly accepted by players even though it required providing casinos with some personal information? How long did it take for other casinos to offer their own players cards?
Though table-game players started receiving comps as far back as the 1930s, it wasn't until the early 1980s that slot players got any respect from the casino.
In 1982, the world's first casino-loyalty program debuted at the Atlantic City Sands. It was called the Galaxy Slot Club and members were invited to special events and parties; they were also presented with gold lapel pins they wore to signify them as casino VIPs (of a sort).
At least one competing casino, Harrah's Atlantic City, obviously thought it was a good idea, but it took a couple of years for Harrah's to implement a new slot club strategy. In the system they introduced, slot players received a bonus ticket for every $100 they put through a machine. The tickets were issued by special dispensers attached to the machines, similar to skee-ball tickets in kids arcades, which could be redeemed for various amenities in the hotel -- rooms, food, gift-shop items, and the like.
The Golden Nugget was the first casino in Las Vegas to institute a slot club, employing a similar ticket-issuing system, in the mid-1980s.
From there, it didn't take long for slot clubs to grow much more sophisticated. By the time Jean Scott burst onto the scene in the early 1990s, machines came equipped with readers that tracked play as long as plastic ID cards were inserted. Jean was able to take advantage of the system to such an extent that she could stay in various Las Vegas hotel-casinos for most of a winter (escaping the cold in Indianapolis, where she and Brad lived at the time) in comped rooms, enjoying three comped meals a day for months at a time.
Slot hosts, bounceback coupons, free play, tier levels, multiple-point promotions, point-of-purchase redemption, holiday-shopping events -- slot clubs in their heyday offered endless variations on the theme of "the more you play, the more goodies you get."
And to illustrate how valuable slot players have become to the casinos, table-game players, royalty on the floor for many many decades, were gradually incorporated into the electronic tracking systems, reflected by the update of the name to "players clubs."
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