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Question of the Day - 23 August 2025

Q:

Primm Part Two

A:

Yesterday we chronicled the founding of State Line (later Primm) and its growth into an improbable gambling destination. Today, we chart its rise and fall as a casino settlement.

A few years after tripling down on State Line, Gary Primm took a flier into Las Vegas casino development. He was the progenitor of New York-New York, now owned by MGM Resorts International. 

In addition to buying Primm out of his share of New York-New York, MGM also relieved him of the three border casinos in 1998. MGM built 52 affordable-housing units for employees and generally tried to run the three casinos as farm teams for the big-league casinos in Las Vegas. But after less than a decade, MGM tired of the Primm experiment and sold the trio of properties to the Herbst family. The latter hugely overpaid for MGM’s rural assets and it was the Herbsts’ undoing as gambling operators. The gambling houses were regrouped under Affinity Gaming, which operates what’s left of them today.

Aside from the casinos, the lone aspect of Primm discernible from the highway is an all-but-empty outlet mall. The mall went through numerous ownership changes until the lenders foreclosed in 2018. It was bought in 2021 for $400,000, but even that wasn't much of a deal. At last count, one lonely vendor remains.

Virtually the only vestige of life is on the California side of the border, where Affinity’s Lotto Store does a brisk trade in Golden State and interstate lottery tickets. Living in a state too beholden to casinos to establish a lottery, Nevadans have no choice but to cross the California line to spend their money for a shot at a dream.

This writer has stayed at all three Primm casino-hotels during their Affinity years. The Great Recession brought them a windfall in the form of furniture and other appurtenances originally bought for Fontainebleau. These were resold by Carl Icahn to various small casinos, earning Fontainebleau the nickname “Uncle Carl’s Carpet Barn.” The luxurious furnishings made an odd contrast to Affinity’s pinchpenny methods, which included rationing ice per room.

In addition to being the oldest of the threesome, Whiskey Pete’s was easily the dustiest, dowdy beyond its years. Consequently, it was the first to close, at the end of 2024, followed a few months later by the mid-market and comparably mediocre Buffalo Bill’s. Bill's will supposedly be opened up on special occasions, but those are few and far between in Primm.

With the local economy hanging by a thread, the future for Primm is inarguably bleak. Perhaps Affinity can limp along with one state-line casino. Perhaps the Brightline train project will bring rail service to the border. And perhaps motorists will rediscover the once-busy hamlet.

But that’s a lot of perhapses. In the meantime, we ask this: Would the last person leaving Primm please turn out the lights?

 

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Comments

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  • sunny78 Aug-23-2025
    future use
    Perhaps building data centers there would a good idea. And/or warehouses. Cheap land, some infrastructure in place, and right off a major interstate. Just stay on the Nevada side for business friendly aspect.

  • Kevin Rough Aug-23-2025
    Gas
    Both Primm and Jean should be havens to buy gas without paying California prices.  But both places have gas still at California prices.  If gas was priced lower, it would give some people a reason to stop there.

  • Larry Stone Aug-23-2025
    Entertainment
    the article fails to mention there is an entertainment venue called the star of the desert arena which is still putting on shows.

  • PaulaNH Aug-23-2025
    Stateline
    What were the other two casinos that went kaput out there, a few miles away. I think Nevada Landing was one…

  • Bob Nelson Aug-23-2025
    PaulaNH
    And Gold Strike, in Jean.

  • Crazy Aug-23-2025
    Jean
    In answer to Paula‘s question – about 15 minutes from Primm, the town of Jean had two casinos. – Nevada Landing, and the Gold Strike..The gold strike a few years ago became Terrible’s Roadhouse, and since closed and was torn down.
    The area’s peak was 2007. A lot of people were bussed in from east Los Angeles on junkets on weekends. 
    There were exploitable opportunities in the casinos there, so I went there frequently during that period. It was really crowded. That’s why.Herbst paid $1 billion for the three casinos. The housing crash of 2008 and the Jean international airport idea falling through turned the area into a near ghost town. Sad.

  • John Dulley Aug-23-2025
    Rationing ice? 
    How is it possible to ration ice per room??

  • Dan McGlasson Aug-23-2025
    great historical double up
    Awesome historical coverage of Primm.  Thanks for taking time to research the history.  I really like QoD when we get the history of the LV Valley.  Thanks Deke!

  • O2bnVegas Aug-23-2025
    Ditto what Dan said
    Fascinating history of what I'd only heard the name(s) of.  Really appreciate all the research and two days of write ups, and from someone who has been on the scene as well!
    
    
    Candy

  • VegasVic14 Aug-23-2025
    John:  Ice rationing...
    My best guess is by pre-packaging the ice in small bags (maybe 1 lb) that would be available at the front desk.