I realize it’s still a couple years before the Raiders stadium is open, but my question has to do with the naming rights. Corporations are paying big money to get their name on stadiums and I would have to believe that the Vegas football stadium will command huge $$$'s. Any early guesses what companies might be in the running? Some casino brand, such as MGM, or some local company? Maybe Huntington Press?
You’re correct in saying that naming rights for pro-sports arenas and stadiums cost big bucks.
The naming-rights deal for U.S. Bank Stadium in Minneapolis, completed in 2016 for the Minnesota Vikings, is $11 million for 20 years, while MetLife Stadium in East Rutherford, NJ, where both the New York Giants and Jets play, opened in 2010 and commands $16 million a year for naming rights, the top naming-rights deal in North America currently, according to Sports Business Journal.
The SBJ quoted one expert who believes that the Raiders’ stadium could earn up to $18 million a year over 20 years for naming rights. And the Rams-Chargers stadium, under construction in Inglewood, California, could fetch up to $30 million a year.
As for what company might pay that kind of money to have its name on the new stadium in Las Vegas, LVSportsBiz.com reports that discussions are under way “with naming-rights suitors, though [a spokesman] declined to name the industry category” -- i.e., banks, insurance, tech, car, and food companies, and wealthy families.
The scuttlebutt around town is that the perfect candidate would be Southwest Airlines. We agree, though the original no-frills airline might not relish spending a third of a billion dollars for an image ad in a market it already dominates.
We doubt it’ll be MGM Resorts; the company is too closely linked with the Vegas Golden Knights, who play in MGM’s T-Mobile Arena, and the Las Vegas Aces, who play in their Mandalay Bay Events Center (MGM also owns the Aces).
It could, actually, be the Las Vegas Advisor, if 20,000 of our website readers were willing to commit to putting up $900 a year for 20 years. We’d like to call it Question of the Day Stadium. Second choice would be Anthony Curtis Stadium.
What say you, QoDers? We’re sure you can come up with some entertaining possibilities for the name of Las Vegas’ new football digs.
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