Re the new stadium, how do you think the Raiders will be received by a) the locals, b) local business, and c) tourists? Also, do you see tickets for games being included as comps or sold as part of room/vacation packages?
What’s not to like? Las Vegans will have a football team to call their own, at least for a few years. (The Raiders don’t tend to stay in one place for long periods of time.) Local businesses are certain to see an influx of football-related spending and there will be at least some spike in tourism, whether from fans of visiting teams (who attended the Vegas Golden Knights games in droves) or bereft members of Raider Nation traveling in from northern California.
How much locals take to their new team will depend to a degree on how much tickets cost, to what degree outreach is made to area football fans, the parking challenges, and whether or not the Raiders can win as a Las Vegas team.
The Golden Knights did it the right way, enlisting season-ticket buyers in order to persuade the National Hockey League to put an expansion team in Sin City. That way, they built a fan base from the ground up. Las Vegans felt invested in their team -- even before the events of October 1 linked the team to the tragedy.
The Raiders seem to be operating from a "build it and they will come" philosophy and the jury’s still out on how that will translate into season-ticket sales. Also, the business plan for the Raiders is predicated on one-third of ticket sales being sold to tourists and traveling fans. This presumes that, say, 22,000 Buffalo Bills fans will descend on Las Vegas to see their team. It’s a risky proposition, although it could free up a lot of seats for locals at the last minute if/when the out-of-staters don’t live up to the lofty projections.
Applied Analysis ran the numbers on Raiders-in-Vegas and came up with $620 million in annual economic impact. That includes 450,000 projected new visitors, 708,400 occupied room nights, and 5,982 new permanent jobs at an average wage of $38,500, pumping $22.5 million into local governmental coffers. Las Vegas Sands was an early co-sponsor of the Raiders, dropping out when Raiders' owner Mark Davis proposed terms for moving the team without consulting Sands CEO Sheldon Adelson. Now, MGM Resorts stands most to benefit, as the majority of its Strip hotels are clustered closest to the stadium. The only competitor with a comparably strategic location is Penn National's Tropicana.
As for comping Raiders tickets or selling tickets-with-rooms packages, MGM spokespeople told us, “It’s too early for us to have an answer on this.” After all, the Raiders don’t arrive until the fall of 2019 at the earliest (they'd have to play at Sam Boyd Stadium if they do; the arena isn't scheduled for completion until the beginning of the 2020-2021 season).
Added Boyd Gaming spokesman David Strow, “Raiders games will certainly be a key component of our marketing strategy, but I think it’s still a bit early to go into additional details.” Wynn Resorts, Las Vegas Sands, and Caesars Entertainment failed to respond.
All we can say is it's a cross-your-fingers-and-hope situation. And don’t try shopping for Las Vegas Raiders gear. The NFL won’t permit merchandise sales until the team has actually left Oakland.
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Deke Castleman
Aug-17-2018
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Aug-17-2018
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O2bnVegas
Aug-17-2018
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jeepbeer
Aug-17-2018
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Roy Furukawa
Aug-18-2018
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Luke Conerly
Aug-21-2018
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