Question of the Day - 27 July 2021

Right you are. 

Starting in November 2008 and running for three seasons, "Rehab: Party at the Hard Rock Hotel" was a reality-television docudrama on truTV, a basic-cable channel owned by AT&T's WarnerMedia. It ended in December 2010. 

The 29 non-scripted episodes followed the shenanigans that took place at the Sunday Rehab pool party at the Hard Rock (now Virgin). It focused, mostly, on two women bartenders, two cocktail waitresses, the director of nightlife, the pool manager, a security supervisor and guard, and assorted one-off performers, high rollers, swingers, and the like and was billed as "the event that mixes the hottest bodies with the richest guests, told from the point of view of the people who keep everything running."

The drama usually involved alcohol service, staff in-fighting, attempts to keep the partygoers under control while avoiding the anger of  their bosses, at least one of whom was particularly volatile, and the hook-up culture of good-looking bodies in skimpy attire. 

A scandal or two surrounded the pool party and show. In the first, during the second season, the owner of the overall Hard Rock brand sued the owner of the rights to the name of the hotel-casino, Morgans Hotel Group, accusing Morgans of "damaging the company name by associating it with drunken debauchery, acts of vandalism, sexual harassment, and violence." Morgans argued that the show was bringing priceless publicity to the brand -- and the show went on for a third season. 

The second involved a drug sting, and though that happened at the nightclubs (Body English and Vanity), they both made appearances on "Rehab." The two scandals proved too much for truTV, which failed to renew the show for a fourth season. 

Today, the Virgin pool party is called Élia and is, understandably, a bit more sedate than Rehab, often cited as being the rowdiest and wildest pool party on the planet.