Why is there a resort fee in regard to revenue? Why not charge the resort fee as part of the room charge? Is there some kind of tax advantage?
The resort fee is dreaded and hated by travelers, but provides distinct benefits for the properties that charge them.
To begin with, by separating out the resort fee from the base room rate, hotels can advertise lower room rates, which are more attractive to potential guests searching online. Lower upfront prices help these properties rank higher in online travel searches and appear more affordable than competitors. This is especially true for travelers who compare room rates without adding in resort fees or even realizing that they're being charged. A lower base rate makes the property appear like a better deal at first glance, while a higher room rate can dissuade potential guests before they even delve into the booking details. Then, the resort fee is often seen as a "necessary evil" after the decision-making process is well underway.
Also, hotels can offer promotional discounts on base room rates during off-peak times, while keeping resort fees fixed, ensuring consistent ancillary income. Conversely, they can waive resort fees as a perk, making loyalty members feel rewarded without altering room rates.
Second, unlike optional services (like minibar charges), the resort fee is mandatory. So it affords the hotel a reliable revenue stream.
Third, the resort fee, in the early days, allowed hotels to save on online travel agency (OTA) commissions. OTAs like Expedia and Booking.com charged commissions based on the room rate, but not on additional fees like resort fees. Nowadays, some OTAs suck a commission off the resort fee as well, though not all. To maintain the desired level of profitability for those that do, hotels can balance OTA bookings with direct bookings in various ways.
Finally, in some jurisdictions, resort fees are taxed differently (or less) than room rates, allowing hotels to reduce their tax burden.
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Jan-21-2025
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