I have a good memory but it's short. When and who started the hated resort fees?
And
What percentage of total room revenue is collected by the casinos for the resort fee?
It’s difficult to say when the first resort fee was imposed in Las Vegas.
Station Casinos is generally credited (if that's the correct term) with being among the first to launch the initial salvo in the early 2000s. In those days, they called it a "fuel surcharge," but guests also paid a mandatory fee for phone service, regardless of whether or not they'd placed any calls from their hotel rooms. The company was subsequently the defendant in a class-action lawsuit, along with the Hilton, Wyndham, and Starwood chains, and was forced to send compensatory coupons to 940,000 guests who'd stayed at Station properties between April 1, 2001, and April 4, 2004, not because of the fees per se, but because they weren't clearly indicated to guests at the time of booking or prior to checkout.
David Schwartz, director of UNLV’s Center for Gaming Research, pegs the rise of resort fees as a countermeasure to the slowdown in travel that occurred in 2001-02. They covered everything from wi-fi access to use of the gym. Whether this constituted added value remains highly debatable, as some of the "amenities" were already covered in the cost of the room.
The last of the majors to bow to charging resort fees was Caesars Entertainment, which did so in the first quarter of 2013.
As for the percentage of room rates that resort fees account for, former Caesars Director of Corporate Communications Gary Thompson told us a few years ago, "We break out gaming and hotel revenues in our 10-K and 10-Qs, but not resort-fee revenue. My guess is it's in the low single digits," as a percentage of revenue.
It’s much the same at Boyd. "I’m unable to provide a specific estimate on how much revenue is generated from these fees, as we don't break out revenues beyond a few general categories (gaming, F&B, hotel and ‘other’)," said David Strow.
So you might say that resort fees are a small percent of a small percent. We can't recall resort fees ever being reported as a line item. Casinos prefer to concentrate on gross room revenue – into which resort fees fall – and revenue per available room (RevPAR).
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