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Question of the Day - 30 August 2019

Q:

Why is Genting betting that another Chinese-themed casino, Resorts World, will succeed when the previous one, Lucky Dragon, failed after only a year? 

A:

Shakespeare’s Macbeth famously observes that he has waded so deeply into blood that to go back would be as tedious as to keep plodding forward.

It’s somewhat of the same thing with Genting, which was committed to a slavishly Chinese theme for Resorts World long before Lucky Dragon was a gleam in owner/developer Andrew Fonfa’s eye. Since it was smaller and less expensive, Lucky Dragon lapped Resorts World to the finish line several times over. The only problem was that its Chinese-first/Chinese-last business model left no room for failure and fail it did.

Genting has been trying to prune away some of the more overt Chinoiserie of Resorts World. Architect Paul Steelman’s original design was almost a caricature of a themed Las Vegas casino. It also flew in the face of the notion that visitors come to Las Vegas to experience something they can’t duplicate at home. Why Chinese travelers would come all the way to Las Vegas to see more China is a question that has never been convincingly answered. 

Ironically, Las Vegas casino companies have succeeded in Macau, not by going all Olde Cathay in their designs, but in replicating the Las Vegas experience. Wynn Macau and Encore Macau are bite-sized replicas of their Strip progenitors and Venetian Macau is a supersized version of Las Vegas' original Venetian (assuming that something copied from a European city can be said to be an original). MGM China’s two casinos, while not reproductions of the company’s Vegas offerings, would not look out of place in City Center.

So if the question is why Genting has decided to go all in (or mostly in) with an antiquarian Chinese look, your guess is as good as ours. Judging by the company’s struggles to lure players to Resorts World Catskills, its marketing research is suspect. In addition, the theming thing on the Strip ran out a long time ago. 

And just in the past week or so, rumors are surfacing, including on "doubt-our-sources-at-your-peril!" VitalVegas.com, that Resorts World is abandoning the Chinese theme altogether. If it's true, they're doing so for good reasons. 

 

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  • Annie Aug-30-2019
    All you can eat Sizzlean
    "It also flew in the face of the notion that visitors come to Las Vegas to experience something they can’t duplicate at home."
    
    I question the accuracy of that notion. At my first buffet on my first trip to Vegas, I was startled to see "Sizzlean" as a prominently featured item. Until then, I never would have thought that people would travel hundreds or thousands of miles to have Sizzlean for breakfast as well as other items that seemed designed to replicate what the traveler would have for breakfast back home. I soon realized that many or most people did not want to risk new experiences and were comforted by the familiar, especially, I think, Vegas visitors who are not looking for an actual exotic travel experience, so much as just the illusion of one. Otherwise, they'd go to Venice, not The Venetian.
    
    So I guess travelers from Asia might be looking for the Asian equivalent of buffets that serve Sizzlean and Cherrios to Americans.   
    

  • Kevin Lewis Aug-30-2019
    It's Asian gambling...
    ...not theming, that makes the difference. Asian gamblers like baccarat (perhaps for its childish simplicity and lack of any kind of strategy--Monkeymonkeymonkey!!) and pai gow (tiles and cards). The only casino in Vegas that offers those games in any real quantity is the Gold Coast. And it isn't Asian-themed at all.
    
    The theme of a casino matters not. Bop me on the head and dump me in the middle of any casino--in Vegas or elsewhere--and when I wake up, I won't be able to immediately tell which casino I'm in. 
    
    The model "Las Vegas experience" is to rape the customer, overcharging for everything, and provide terrible gambling that makes the chance of winning roughly equivalent to that of Big Elvis appearing on "The Bachelor." That model has proved extremely popular!!

  • Aug-30-2019
    Please, Kevin ...
    Las Vegas is not out to rape anyone. Utilizing "rape" in anything other than its true detestable meaning is in very poor taste. Hopefully, even with your limited intellectual capacity, you'll refrain from being so immature in future posts.

  • Kevin Lewis Aug-30-2019
    Shoulda used "ravish"
    Actually, Vic, everyone's intellectual capacity is limited--yours included. But I'd lay 500-1 that I'm smarter than you, since you don't understand what figurative language is.

  • Annie Aug-30-2019
    @Kevin Lewis
    You have just been a victim of the current climate of political correctness. For example, in the politically correct world run amok you can still use "murder" figuratively with impunity even though murder is at least as horrific a crime as rape.  
    
    Perhaps you should have said Vegas is out to milk the customer for everything its got, since the dairy industry doesn't have a pressure group out to abolish the negative metaphoric use of terms that describe its business. Yet.

  • Deke Castleman Aug-30-2019
    "Yet" Has Arrived
    For the latest on the "sexual exploitation of dairy cows," go to the link below to see a piece on a journal published by a New York university Gender Studies department. 
    
    https://www.campusreform.org/?ID=13575

  • Luis Aug-30-2019
    It's notbthe theme
    I think More than the theme, what did in the Forner lucky dragón where the por odds, the lack of comps, they striped away allá the insentives, ad to that location, ant it was a bad combination. The food was great, the rooms, so,so, but not enough yo keep the dragón afloat.I realy hope resorts world learns from lucky dragons Fate, AND realy tried yo win over the tourist, he it locals,ir foreign  

  • Kevin Lewis Aug-30-2019
    PC for me, si
    I am in favor of what is inaccurately termed "political correctness" when it actually refers to avoiding using terms that a given group may find offensive. I also prefer to err on the side of caution in this regard; there's always more than one way to say something.
    
    However, I doubt that the American Society of Rapists is such a group, or that their objections to my use of the word would have any weight. 
    
    In regard to cows, upon consideration, I will immediately stop referring to a complaint as a "beef," or saying that a football team that beat its opponents 63-0 "ground them into hamburger."

  • Annie Aug-30-2019
    I realize and apologize for going off-topic (Vegas) here but ...
    There actually is an American Society of Rapists. It's called NAMBLA. There's a Wikipedia article on it. 
    
    There are politically correct activists (or whatever term you choose for them) who would ban the humor in your comment, because rape victims, they say, may suffer attacks of PTSD from merely seeing the "r" word. If these extremists had their way, at a minimum, a "trigger warning" would be required before any use of the "r" word. Some of these warriors would be comfortable with the outright banning of anything *they* determined was harmful to any portion of the populace.
    
    Taken to its logical conclusion, vast areas of humor, debate or general discussion would become verboten. I could unilaterally terminate the use of the words wayne and newton when used together since such use causes me to break out in hives.