Why is Genting betting that another Chinese-themed casino, Resorts World, will succeed when the previous one, Lucky Dragon, failed after only a year?
Shakespeare’s Macbeth famously observes that he has waded so deeply into blood that to go back would be as tedious as to keep plodding forward.
It’s somewhat of the same thing with Genting, which was committed to a slavishly Chinese theme for Resorts World long before Lucky Dragon was a gleam in owner/developer Andrew Fonfa’s eye. Since it was smaller and less expensive, Lucky Dragon lapped Resorts World to the finish line several times over. The only problem was that its Chinese-first/Chinese-last business model left no room for failure and fail it did.
Genting has been trying to prune away some of the more overt Chinoiserie of Resorts World. Architect Paul Steelman’s original design was almost a caricature of a themed Las Vegas casino. It also flew in the face of the notion that visitors come to Las Vegas to experience something they can’t duplicate at home. Why Chinese travelers would come all the way to Las Vegas to see more China is a question that has never been convincingly answered.
Ironically, Las Vegas casino companies have succeeded in Macau, not by going all Olde Cathay in their designs, but in replicating the Las Vegas experience. Wynn Macau and Encore Macau are bite-sized replicas of their Strip progenitors and Venetian Macau is a supersized version of Las Vegas' original Venetian (assuming that something copied from a European city can be said to be an original). MGM China’s two casinos, while not reproductions of the company’s Vegas offerings, would not look out of place in City Center.
So if the question is why Genting has decided to go all in (or mostly in) with an antiquarian Chinese look, your guess is as good as ours. Judging by the company’s struggles to lure players to Resorts World Catskills, its marketing research is suspect. In addition, the theming thing on the Strip ran out a long time ago.
And just in the past week or so, rumors are surfacing, including on "doubt-our-sources-at-your-peril!" VitalVegas.com, that Resorts World is abandoning the Chinese theme altogether. If it's true, they're doing so for good reasons.
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Annie
Aug-30-2019
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Kevin Lewis
Aug-30-2019
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Aug-30-2019
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Kevin Lewis
Aug-30-2019
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Annie
Aug-30-2019
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Deke Castleman
Aug-30-2019
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Luis
Aug-30-2019
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Kevin Lewis
Aug-30-2019
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Annie
Aug-30-2019
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