The Smith Center for the Performing Arts celebrated its 10-year anniversary last year. How is it doing and who are its target market?
Before the Smith Center opened in 2012, Las Vegas was one of the largest U.S. cities in the country without a performing arts center. From the very start, it was a big success and is considered one of Las Vegas’ (some would say few) cultural high points.
The Smith Center comprises a set of three world-class venues: the 200-seat Troesh Studio Theater, the 400-seat Myron’s Club, and the piece de resistance, the 2,050-seat Reynolds Hall. The 3,000-square-foot Troesh Theater is a more of a meeting space, but also hosts rehearsals, small local performers, film screenings, weddings, private social gatherings and the like. Myron's Club is more like a dinner theater, with eight-top tables, a mezzanine balcony, and a small stage that usually features jazz bands and singers.
Altogether, these venues host an average of 400 music, theater, and dance performances every year. If that's not proof of "how it's doing," we can say from personal experience that all the performances we've attended there over the past decade have been sold out or close to it. Indeed, more than 3.5 million tickets have been sold to events there since it opened.
And the performances are as varied as they are abundant, from Broadway and symphonies on tour to one-off concerts. Big bands, international musicians, and dance companies make stops at the Smith Center, which is also home to the Las Vegas Philharmonic and Nevada Ballet Theatre.
Reynolds Hall, in particular, is a spectacular venue worthy of the quality of entertainment offered there. It has five levels: the Orchestra on the floor, then the second (Parterre) level, the Dress Circle, the Gallery, and the Balcony way up on the fifth level; the second through fourth levels also have luxury box seats on both sides of the theater. Walking in for the first time is a breathtaking experience.
As for its target market, that consists mainly of arts-starved locals. Few out-of-towners have time to slot a show at the Smith into a three- or four-day vacation, or even a week. In addition, many who come from big cities around the country have their own performing-arts centers that they belong to and attend regularly or avail themselves of for a big cultural night out.
Even so, we recommend a short sightseeing trip to the 61-acre Symphony Park that hosts the Smith Center. It's in a little area of its own across the railroad tracks from downtown (a long block from S. Main Street) where few visitors venture. But from the fifth-floor outside balcony of Reynolds Hall, or even ground level at Symphony Park across the street, you get a very different look at downtown, the World Market, and beyond — both the scenic and entertainment landscapes — than you’ve ever had before.
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Kevin Lewis
Mar-27-2023
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[email protected]
Mar-27-2023
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Edso
Mar-27-2023
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Walter Suttle
Mar-27-2023
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[email protected]
Mar-27-2023
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snowgolfer
Mar-27-2023
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ann cribari
Mar-27-2023
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Llew
Mar-28-2023
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