Businesses that pay commercial drivers commissions for "steering" passengers their way -- Part 2
In yesterday's QoD, we answered a question about businesses other than strip clubs that "steer" passengers to them in exchange for commissions. Today, we discuss the process and how to avoid it.
In Nevada, steering itself isn't illegal unless it involves fraud, deception, or failure to disclose the commission to customers when required or even asked. However, it's good to know when it's happening. A rule of thumb is: If a cab driver insists that one place is “the best” and discourages others, he or she is probably getting a cut of what you're paying.
To avoid getting steered, the first item on the agenda is to know where you want to go. Wherever you're heading, but especially strip clubs, nightclubs, dispensaries, and tattoo parlors, do your research beforehand and inform the driver, firmly, of your destination. If a driver says, “Oh, that place isn’t good,” or “I know a better one,” beware.
What if a driver says something like, "I can get you in free"? That's another red flag. Places that pay driver commissions often make up for it by requiring high drink minimums or even bottle service (especially strip clubs).
Using rideshare apps instead of taxis is a fairly fail-safe way to avoid steering. Though some still do it, Uber and Lyft drivers aren’t as involved in the game as cab drivers. Also, unlike taxis, rideshare apps let you choose the destination upfront, so the driver can’t easily redirect you.
Finally, ask! If you suspect you’re being steered, such questions as "Do you get paid to bring people there?” and “Does this place have any hidden cover charges or drink minimums?” are effective. If drivers hesitate or say no too quickly, they probably do. And if they lie, that could constitute all the criteria that make steering illegal. In that case, do yourself and other travelers a favor: Get the cabbie's name and license number and report him/her to the Nevada Taxicab Authority. You can read all about that in a previous QoD about long-hauling.
Bottom line: If a driver is pushing a place too hard, be skeptical. He or she might not be sending you to the best spot — just the one that pays the most.
