Can you explain how "theoretical win" is calculated? Also, is it the same for slot play and table game play?
[Editor's Note: This answer is provided by one of gambling's greatest "theoreticians," Arnold Snyder.]
"Theoretical win," a term used primarily by casino accounting and marketing departments, also known as the "theo," is simply the casino’s “expected win,” which is determined by multiplying the house advantage times the amount of the player(s) bet(s).
Example: A pass line bettor at craps is bucking a house advantage of 1.41%. If he bets $100, the house’s theoretical win is $1.41.
Of course, craps has many bets other than the pass line, all of which have different house advantages, so calculating the theo will be more complicated for a player who is placing, laying, or buying numbers. In this case, we have to tally the total bet at each different house advantage and multiply by the house edge on each bet to come up the overall theo for this player.
The theoretical win for table games that have specific house advantages for any bet made — such as roulette or baccarat — is calculated the same way.
For a game like blackjack, it's easy to calculate the theoretical win for a basic strategy player, but so many players deviate from basic strategy, both optimally and mistakenly, that the basic strategy theo is fairly useless. Many casinos use software to estimate their theoretical win versus different players based on their analyses of players’ observed decisions at the table. But even this is often less than correct. Software that analyzes a blackjack player’s theo based on the assumption of card-counting deviations will provide bad data if the player is using hole-card information, shuffle tracking, or employing some other advantage technique that's not factored in.
Against slot players, the theo is figured out the same way as for table game players — by multiplying the house advantage times the amount bet. With machines that require no player strategy decisions, typical slots, the theoretical win is a straightforward calculation. With video poker of video blackjack where player decisions affect the results, the theo is based on the individual player’s skill (or lack of).
Theoretical win is used primarily by marketing departments to determine big players’ value to the casino in order to entice them with comps. Probably the best discussion of how casinos do this — and how smart players can game the system — is found in Max Rubin’s book Comp City (still available as an ebook). And Whale Hunt in the Desert has a detailed discussion of how marketing, particularly hosts, get a quick snapshot of a player's worth, and sometimes even earn their commissions, based on the theo.
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