Question of the Day - 25 August 2025

It might seem like it does … but it doesn’t.

True, the email signature does show “Horseshoe” where “Tropicana” ought to be. It would be a sensible move on Caesars Entertainment’s part. The Horseshoe brand has done wonders for the former Lumiere Place in St. Louis and virtually everywhere else Caesars has deployed it. “Tropicana” tends to remind people of a demolished old resort on the Las Vegas Strip.

The explanation, however, calls for Occam’s Razor (when presented with competing hypotheses, the simplest explanation is usually the best). We ran the signature line in question by Caesars’ Kate Whiteley, senior vice president for communications and production.

She replied, “Thanks for this! I think this just must be a misprint in the signature block."

After, apparently, looking into it, Whitely wrote, “I can confirm that this was an administrative error and it's not indicative of any future plans. “We’ve figured out the source of the error and fixed it. I appreciate you flagging it!”

So it was just a ghost in the machine. However, if Caesars ever renames its mid-market Atlantic City and Laughlin properties Horseshoe in place of Tropicana, we fully intend to take credit for giving them the notion.