Is Vegas a family destination again? We just returned from a long weekend and were surprised to see so many kids, even toddlers and babies, traipsing through the casinos and out at night. Maybe we started focusing on them after noticing so many, but it seemed more like Stroller City than Sin City.
Las Vegas has been going after the family market to greater and lesser degrees since the early 1990s. Veterans will recall, fondly or not so fondly, MGM Grand Adventures, the short-lived amusement park that opened with MGM Grand in 1993. That debuted at the same time as the pirate battle at Treasure Island and lots of kiddie attractions at Luxor and was followed by the thrill rides atop Stratosphere, the roller coaster at New York-New York, arcades at every casino, irresistible children's discounts at buffets, family-friendly producton shows (Tournament of Kings was the classic -- and still is), and the like.
As you also remember, that phase died out and the Sin was returned to Sin City for a while.
But the pendulum started to swing back again with the arrival of the Vegas Golden Knights. Hockey is traditionally a family affair, with a generational aspect that could be the strongest in pro sports; many families have deep and long-standing ties to the sport and its teams, with a tradition of passing the hockey passion down from one generation to the next. And with so many families traveling to Las Vegas to see their teams play the Knights, then the Aces and Raiders, Las Vegas started to build on the attraction of team sports with more that appeal to all ages.
Toward that end, Sphere is perhaps the epitome, with its interactive lobby exhibits and current Wizard of Oz craze. The new Universal Horror Unleashed is nothing if not aimed at all age groups. Families can spend days at Area15 and not run out of attractions and activities before the vacation budget is shot. Arte Museum (with its kid-favorite Live Sketchbook room) and a half-dozen other immersive museums (not the least of which are Lite-Brite at Illuminarium, Museum of Illusions, and Museum of Ice Cream) are popular with Mom, Dad, Buddy, Sis, and yes, Grandma.
Then you've got Adventuredome at Circus Circus, Shark Reef Aquarium at Mandalay Bay, the Wildlife Habitat at Flamingo, Play Playground at Luxor, mini-golf and driving-range attractions at MBay, STRAT, Town Square, and elsewhere, and the High Roller observation wheel. Ziplines are popular at Fremont Street Experience and the LINQ Promenade. Right outside MGM Grand are Flyover, M&M's World, and Nathan Burton's Comedy Magic Show (more kids than adults); Hershey's Chocolate World is across the street at New York-New York. Other kiddie shows include Jabbawockeez, Mystere, and our favorite, Mac King. Even the Bellagio Conservatory is popular for family selfies.
And that's not to mention the Discovery Children's Museum Downtown and Springs Preserve in the 'burbs.
According to the Las Vegas Convention and Visitors Authority, roughly 18% of visitors to Las Vegas in 2024 came with someone younger than 21 in their group, around three times the number of families that came to Las Vegas before the pandemic.
All that said, it's not Disneyland. Las Vegas is often overwhelming for adults, let alone those with much shorter legs and attention spans. Kids are decidedly not welcome in the casinos. And it ain't the bargain family destination it used to be.
But there's no doubt that Vegas has pivoted once again toward the under-21 market.
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Doug Miller
Nov-12-2025
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Edso
Nov-12-2025
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Kevin Behrens
Nov-12-2025
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Randall Ward
Nov-12-2025
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Alan Canellis
Nov-12-2025
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[email protected]
Nov-12-2025
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John
Nov-12-2025
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Donzack
Nov-12-2025
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Richard
Nov-12-2025
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Scott Miller
Nov-12-2025
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steven Runyon
Nov-13-2025
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steven Runyon
Nov-13-2025
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