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Question of the Day - 20 September 2024

Q:

If I could take a time machine back to the '40s or '50s in Las Vegas, knowing what I do now about the price of real estate on the Strip and around the city, how much land could I buy and how much would it cost me? 

A:

A good account of land prices in Vegas in the '40s and '50s is found in our book Fly on the Wall -- Recollections of Las Vegas' Good Old Bad Old Days by the late Dick Odessky.

In his chapter "Subdividing The Valley," Dick reported that Thomas Hull, who built the El Rancho Vegas at the corner of Highway 91 and San Francisco Avenue (now the Las Vegas Strip and Sahara Avenue), bought the land for his motor inn for $100 an acre. (Strip frontage today is going for more like $20 million per.)

At the time, locals believed that Hull had overpaid for the parcel. In fact, a real-estate speculator, Ted Griss, bought up the property to the south and west of Hull's hotel site and paid only $1 an acre for 5,000 surrounding acres. Today, this is the land occupied by Circus Circus, Slots A Fun, and Resorts World, along with all the bars, limo and bus yards, and miscellaneous stores and warehouses strung along Sammy Davis Jr. Drive from Sahara Avenue down to the back of the Resorts World, plus a lot of acreage west of there.

By the way, Griss also owned another 10,000 acres of good-for-nothing desert 10 miles southeast of his Highway 91 property, which he accepted as the payoff for a $4,000 gin-rummy gambling debt. Today, this is the Warm Springs Ranch development, filled with 25,000 houses.

Meanwhile, Dick Odessky, who worked at the Las Vegas Sun as a cub reporter in the early 1950s, had the opportunity to invest in more worthless scrub in Paradise Valley, "at the convergence of two dusty trails that later became the intersection of E. Flamingo and Paradise roads" -- perhaps the same place where this question submitter could have invested. Norm White, one of the Sun's ad salesmen, started buying up large lots in the area for a song. White offered to cut Odessky in on some of the deals, wanting him to invest $5 per week. Dick had a choice: Invest $5 a week in the land or continue spending $5 a week for his haircut. He opted for the latter and he wrote, "There wasn't a doubt in my mind that I made the right choice." 

White did manage to interest Hank Greenspun, publisher of the Las Vegas Sun, in "an ocean of greasewood and mesquite" even farther out than his own slice of coyote habitat -- "toward an area that the owner was calling, half as a sales pitch and half in sarcasm, Green Valley." Greenspun wound up buying it all and today, Green Valley is more extensive than Warm Springs Ranch and Paradise Valley put together.

Finally, Dick wrote about the "collection of small parcels owned by World War II veterans who’d been allowed to buy federal land in Nevada for $5 per acre (granted on a lottery basis) in five-acre parcels. Southern Nevada home developers turned their real estate agents loose, offering to buy the parcels for $125 each. Thousands of vets sold, took their $100 profit, and ran.

Two men Dick knew, who’d been stationed in Nevada during the war, were awarded five acres each at the intersection of what's now West Charleston and Decatur, where Arizona Charlie's now sits. A decade or two later, they came to Las Vegas to visit their land, which turned out to be adjacent lots on the only undeveloped corner of the busy intersection -- "which they sold immediately for a king’s ransom."

It would be nice to be able to go back to that time and buy up Las Vegas real estate for $5 a week or $25 for five acres, wouldn’t it?

 

No part of this answer may be reproduced or utilized in any form or by any means, electronic or mechanical, without the written permission of the publisher.

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Comments

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  • John Sep-20-2024
    Great Q & A!
    A very entertaining read with my morning coffee.  I can only imagine some of the conversations that took place.  "You want to spend HOW much on WHAT?  Are you mad?"
    
    Thanks again for a great QoD!

  • jay Sep-20-2024
    The Strip
    For all intense and purpose's Primm is on the same road as the strip.
    What is it worth ? The original dude Prospector Pete who owned the majority of the area did not die an insanely rich man.
    
    Had someone had the foresight and bought up what is now the strip, and held on to it for massive profits, either they would be sitting on another Primm as the Flamingo / El Rancho etc would have been simply been built further down the road or given that what the Mob wanted the Mob got - they would have been "encouraged" to sell out and take a loss or they would have found themselves as part of the cement foundation. 
    
    We also need to remember that there was no master plan for the strip. It grew organically. Casino Royale is probably the closest thing to a mom & pop operation and I bet the owners had to have had some big kahunas, made big protection payments or perhaps even mob ties of their own to keep the wolves off of their doorsteps. 
    

  • Deke Castleman Sep-20-2024
    This in from Jeff at VintageLasVegas.com
    Our friend Jeff from the excellent website VintageLasVegas writes, "I've found journalists cite various land sizes (43, 57, and 66 acres) and different prices ranging from $5,000 (66 acres, or $75/acre) to $15,000 (43 acres, or $348/acre) for the amount of land and money involved in the El Rancho Vegas transaction. It's never clear where they got their figures from. 
    
    Most interesting to me is that the land for El Rancho, as well as everything on the upper strip, came from the estate of Leigh S.J. Hunt, probably the first person to invest in Las Vegas as a potential resort destination. (He came and bought in the '20s, died in the '30s.) The success of Thomas Hull's hotel was clearly a boost to Hunt's holdings and their last Strip parcel sold for a record price in the early '60s. His estate manager Walter Hunsaker said, “Tom Hull always boasted about how cheap he got that land, but if we’d have known what he was going to do with it, we’d have probably given it to him for free."

  • Captain Sep-23-2024
    Should have held on to it
    Back in the late 50's my dad bought four parcels about where the Orleans is now. I can remember visiting it on one of the monthly visits by parents made to Vegas and could barely see the strip.  He sold them a couple of years later and made a little.  Did the same thing in Palm Springs.
    But he did make out big on a 800 acres in Thousand Oaks, California which he thankfully held for almost 20 years.