How Much Did YESCO pay for its logo on the Welcome Sign?

While visiting the “Welcome to Las Vegas sign” last week I noticed the logo for YESCO was at the bottom. Was that added recently or am I horrible at paying attention to detail? How much did YESCO pay to add their logo to our landmark?

It didn’t cost a penny. Young Electronic Sign Co. (YESCO) owns the sign.

YESCO Vice President for Business Development, Rick Juleen Jr., tells us, “The first YESCO logo appeared in 1998 and has been updated twice since then. The current YESCO logo was applied in 2016.” You can see the logo in the photo at the bottom of the sign.

Juleen adds, “Everyone here at YESCO is very proud our affiliation with the sign and the amazing city it represents.”

So are we.

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Dave in Seattle. Aug-05-2018

YESCO

Started in 1920!
http://www.yesco.com
Very large company all over the U.S.

Roy Furukawa Aug-05-2018

Great sign

Amazingly this historic sign wasn’t trademarked which most would think was a huge mistake, but it’s so iconic and widely copied everyone has seen some version of it and allowed so many companies to make a souvenir of it in every tourist shop in town.

Question of the Day - 05 August 2018

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