Question of the Day - 02 July 2024

Zero Bond is intended, at least according to the developer, as “a sanctuary for today's contemporary forward thinkers.” Creator Scott Sartiano explains, “We’re not just creating new destinations. We’re designing experiences that redefine sophistication.”

We note that what sophistication is being redefined as isn't specified.

Anyway, the members-only hangout is described as being for people of a “dynamic and nomadic lifestyle,” evidently to give them a home away from home. That’s what it is for member and New York City Mayor Eric Adams, who is seen at Zero Bond’s original club in Manhattan at least as much as he is at his office. Taylor Swift is known to hold court there, among many others dynamic nomads.

The exclusive club, open only to members who are approved in a "rigorous selection process" and pay an initiation fee of $1,000, plus annual dues of $3,850, is slated to open at the Wynn sometime in 2025. The application reads, in part, "Financial requirements for membership, while significant, are not overly prohibitive."

The name of the club is the same as its unusual Manhattan address, 0 Bond Street, in the NOHO neighborhood (North of Houston) in Lower Manhattan. According to the website, the address dates back to 1818 and has had "a rich history, from a humble farm to an unashamedly grand Victorian Gothic mansion."

Given that the Las Vegas version of Zero Bond isn’t slated to open until next year, Wynn Resorts would share little with us beyond what we already knew from the October 2023 announcement of the partnership. Wynn did describe itself as a co-designer and operator of the chi-chi club, so we know it’s got skin in the Zero Bond game.

In terms of a sneak peek, we're told, “Zero Bond is a home for the questioners, challengers, and lovers of life’s possibilities for whom the member’s club experience has been re-imaged. Zero Bond will be embellished with a bounty of arches flooding the space with natural light. Each space is designed to bathe members in understated elegance. ”

Unfortunately, we couldn't question or challenge our way past that pro forma description.

But the flagship location in Manhattan is described as a “members-only urban lodge and social workspace occupying 20,000 square feet on multiple floors. The property features a curated constellation of experiences, including world-class dining, luxurious personal-care services, and the opportunity to socialize with like-minded community members.”

This restaurant/nightclub hybrid was brainstormed by Sartiano and business partner Will Makris as a hideaway for A-listers otherwise known as “a community of trailblazers across culture, arts, politics, business, technology, fashion, gastronomy, sustainability, sports, and well-being.”

Photos are strictly prohibited. 

Elite golfers will find the Las Vegas Zero Bond to their liking, as it’s hard by the 18th hole of the Wynn golf course, giving new meaning to the proverbial 19th hole. The space, as you note in the question, is the former residence of Steve Wynn and it's been vacant for six years, so we can certainly understand Wynn Resorts for finally monetizing it. Non-members will be able to content themselves with a meal at the open-to-the-public Italian restaurant associated with ZB, aptly called Sartiano’s.

Vanity Fair promises that Zero Bond 2.0 will feature “a billiards room, private gaming, a mini-nightclub, fine dining, and plenty of rooms for schmoozing and dealmaking.” Not to mention privacy, a rare commodity in modern-day Vegas.

“The people there on a daily basis, you never read about what they eat or who they’re with,” Sartiano told the lifestyle magazine. “That’s something I’m very proud of. It takes me back to the late ’90s, when people could do whatever they wanted. And they’ll never do whatever they want again like that, because they’re too nervous.”

Will the transplant from New York’s Meatpacking District to the heart of the Las Vegas Strip take root? Perhaps Zero Bond in Vegas will eclipse Sartiano’s other lasting contribution to American culture: introducing Red Bull to restaurant menus.