Award-winning local favorite, serving scoops, sundaes, and drinks made with creamy home-made frozen custard -- a variation on the traditional frozen treat and offered in a multitude of flavors. Note: Cash only and no bills over $20.
This restaurant was reviewed in the July 2003 LVA; some of the information contained in the review may no longer be accurate. A half-block east of Las Vegas Blvd. and a half-block north of the Stratosphere, on Oakey, sits a little shack with a drive-up window that’s served the creamiest, silkiest, sweetest frozen concoction this side of Margaritaville since 1973 (in the same location and by the same family). It’s custard, a variation of ice cream with an egg base, so it has less sugar and milk fat and no ice crystals. Less air is whipped in, so it’s richer and melts slower. The custard, which has earned “Best Ice Cream” honors in the Review-Journal’s poll four out of the past five years, comes in 24 flavors, everything from apple spice and egg nog to mango and peanut butter; lemon is the local fave. Everything is made fresh daily, with five or so flavors of the day; check the Web site (http://www.luvitfrozencustard.com) for the selection. It’s a bit pricey at $2.25 for a single scoop to $4.25 for a three-scooper, but well worth it. Luv It also serves 20 different sundaes ($3.75-$4.75), plus malts, shakes, floats, and custard sodas. Hours are 1-10 pm daily (till 11 on Saturday).