Bally’s Casino in Chicago is a dud. A flop. Maybe not an outright debacle (although being smack in the heart of downtown, it should have been doing better) but an inarguable disappointment, one that augurs poorly for $1.2 billion Bally’s Chicago—a Bally’s casino in name only. How do we know this? Because Hard Rock Rockford opened its permanent casino in August, enjoyed its first full month in September and zoomed straight past Bally’s and almost everyone else into second place in Illinois. That’s a staggering achievement and makes Bally’s failure to gain traction all the more stark.
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