
Said JP Morgan analyst Joseph Greff “not to worry, money losing buffets are not coming back” to Station Casinos. We can take this as gospel, since he got it from CEO Frank Fertitta III, Vice Chairman Lorenzo Fertitta and CFO Stephen Cootey. He added, “Lower promotional activity is here to stay, per management, and is going back to the basics.” So it’s kind of a bum deal for locals. During the Covid-19 closedown, management tinkered with marketing strategies and will eliminate those thought to have little or no traction with customers. “It feels this pivot away from promos is permanent and is focusing more on social/digital marketing and more player development touches for higher end /spend customers and far less on print, ads, billboards, and free play.”
The other headline item was concrete news on Durango Station. Responding to what Greff described as “investor skepticism” about the project (well-earned, we might add), management busted out details of the $400 million-$500 million casino, which should break ground in early 2022 and be finished by late 2023. The project will be funded entirely from cash flow—i.e., no new debt—including the proceeds of the Palms sale. Reasons to like Durango Station’s prospects include a high Asian-American demographic in the area and the absence of significant competition within a five-mile radius. Furthermore, Greff said that the player base within a three-mile radius will be higher than that for billion-dollar-plus Red Rock Resort, giving him confidence of a 15%-20% return on investment. Way more bang for the buck! Station owns 73 acres at the site but intends to sell 23 of them off to a residential developer. (One of the mistakes that dogged Aliante Station was building it where the population wasn’t.)
Continue reading Station: No more buffets, less free play; Covid? What Covid?








